Gina F. Rubel, Esq.
CEO & General Counsel

“I am often asked why, as a lawyer, I pursued a career in communications. The answer is simple. In marketing and public relations, we communicate a message to a target audience to achieve a desired response or outcome. This is like the practice of law except I can be more proactive and creative.”

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To contact Gina, call 215-340-0480 or send an email.

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Gina F. Rubel, Esq.

Gina Rubel is a trusted advisor to law firm and corporate leaders navigating high-stakes public relations, crisis planning, litigation communications, and incident response. A former litigator and the CEO and General Counsel of Furia Rubel Communications, Gina combines legal insight with strategic intuition to help law firms protect and elevate their reputations while achieving business goals.

In an era marked by cultural shifts, increased public scrutiny, and constant change, Gina equips legal and corporate professionals to communicate concisely with clarity and credibility. Her values-driven approach blends legal precision with emotional intelligence, empowering leaders to stay true to their principles—even under pressure.

Gina’s legal background complements her unparalleled intuition as a client advocate and business diplomat, allowing her to partner with professional clients to achieve their objectives. She and the Furia Rubel team always focus on the clients’ unique selling proposition, brand, key messages, and target audiences. As a result, Furia Rubel has developed and executed award-winning programs with outstanding ROIs. From industry-recognized marketing campaigns to media coverage, Gina and her team deliver exceptional results. Gina didn’t discover legal communications and marketing — she just repositioned it for a new century.

While actively practicing law, Gina served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years, conducting legal ethics reviews of other attorneys. Since then, she has become a nationally sought-after speaker. She regularly presents to legal, financial, and government professionals, corporations and universities regarding ethics, legal marketing, social media, strategic public relations, crisis communications, and media training.

Recognized globally for her leadership in legal marketing and public relations, Gina is listed in Chambers & Partners’ Litigation Support Guide and its Crisis and Risk Management Guide. In addition, she is a Fellow of the College of Law Practice Management, the American Bar Foundation, and the Society of International Business Fellows. She has advised Am Law firms, boutique practices, and in-house legal departments through some of the most sensitive and complex reputation challenges of the past two decades.

Gina is the author of Everyday Public Relations for Lawyers, now in its second edition, and a frequent speaker and writer on topics at the intersection of law, ethics, and communications. As co-host of the On Record PR podcast, she interviews general counsel, legal marketers, journalists, and C-suite executives about reputation management, leadership through change, the principles that guide effective communication in complex times, and communications strategies that drive law firm success.

Known for candor, compassion, and actionable insights, Gina delivers timely strategies so law firms can lead through transitions, uphold core principles, and master what to say and how to say it when their reputation is on the line.

ON RECORD PR PODCAST CO-HOST

The cohost of On Record PR, a podcast sponsored by Furia Rubel and ranked among the Top 10 Legal Podcasts, Gina goes on the record with C-suite executives, journalists, top legal marketing professionals, lawyers, and experts to discuss best practices for public relations and marketing strategies that drive business success. Suggestions for podcast guests and topics can be sent to podcast@onrecordpr.com.

BOOKS

Gina published the 2nd Edition of her book Everyday Public Relations for Lawyers, in 2019. Her third book, Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses, was published in 2023 and is available on Amazon and Barnes & Noble.

COMMUNITY ENGAGEMENT

Gina Rubel is actively involved in community organizations. She is a volunteer and child sponsor with Pearl S. Buck International, with which she has traveled to the Philippines on a cultural mission tour. In addition, she created the Philadelphia Bar Association Law Firm Risk Management Committee and served as treasurer/secretary of The Justinian Foundation which provides scholarships to law school students in the Philadelphia region.

Gina is an active member of the Legal Marketing Association, for which she served as co-chair of the Advocacy Committee and participated on LMA’s 2021 Annual Conference Committee, the Ethics and Advertising Advocacy Working Group, and on a regional nominating committee. She also is a member of the American, Bucks and Philadelphia Bar Associations, The Justinian Society (past chancellor), and the Public Relations Society of America and its Counselors Academy.

INDIVIDUAL AWARDS | RECOGNITION | CERTIFICATIONS

  • 2024 & 2023 Chambers and Partners Litigation Support Guide: PR and Communications
  • 2024 Chambers and Partners Crisis & Risk Management Guide
  • 2024 Society of International Business Fellows
  • 2023 Global Legal Leaders
  • 2022 PRNews Top Woman Awards – Industry Innovator Honoree
  • 2022 Central Bucks Chamber of Commerce Business Achievement Award
  • 2022 Chambers Litigation Support Guide
  • 2020 Fellow, College of Law Practice Management
  • 2020 Fellow, American Bar Foundation
  • 2016 White Belt Legal Lean Sigma and Project Management Certificate
  • 2015 SmartCEO Brava Award — 40 of Philadelphia’s Leading Women in Business
  • 2015 Doylestown Rotary Four-Way Test Award
  • 2015 Recognition, Commonwealth of Pennsylvania, Senate of Pennsylvania, Hon. Charles J. McIlhinney, Jr.
  • 2013 Maxine Elkin Award for Distinguished Service from the Public Relations Society of America (PRSA) Philadelphia Chapter
  • 2010 The Justinian Society of Philadelphia, Lisa A. Richette Outstanding Woman in Law Award
  • 2010 The Legal Intelligencer Women Lawyer of Distinction Award
  • 2010 Central Bucks Chamber of Commerce Patricia Clatch Outstanding Woman in Business Award
  • 2010 Citation, Commonwealth of Pennsylvania, House of Representatives, Hon. Marguerite C. Quinn
  • 2010 Recognition, Commonwealth of Pennsylvania, Senate of Pennsylvania, Hon. Charles J. McIlhinney, Jr.
  • 2010 Super Women List in Suburban Life magazine, December issue
  • 2009 eWomenNetwork Foundation International Femtor Award Finalist, Business Matchmaker of the Year
  • 2009 Special Achievement Award in Legal Communications and Media, National Italian-American Political Action Committee
  • 2009 Recognition, Commonwealth of Pennsylvania, Senate of Pennsylvania, Hon. Christine M. Tartaglione
  • 2008 Women of Distinction, Philadelphia Business Journal
  • 2008 Best 50 Women in Business, Commonwealth of Pennsylvania, Department of Community and Economic Development, Governor Ed Rendell
  • 2007 Deanne White Award for Community Service from the Public Relations Society of America (PRSA) Philadelphia Chapter
  • 2004 Twilight Wish Foundation, Outstanding Contributor Award

As a highly sought-after speaker and moderator with more than 20 years of experience delivering engaging and impactful programs to hundreds of clients, Gina Rubel has made appearances at corporations, law firms, bar associations, industry associations, chambers of commerce, and other venues. She has presented to international, national, and regional audiences for many organizations.

Venues include:

  • American Bar Association, Bucks County Bar Association, Montgomery County Bar Association, Pennsylvania Bar Association and Pennsylvania Bar Institute, Philadelphia Bar Association
  • American Lawyer Media, The Legal Intelligencer, and National Law Journal
  • Association of Accounting Marketing
  • Association of Legal Administrators
  • Bucks County Convention and Visitors’ Bureau
  • Central Bucks Chamber of Commerce
  • Delaware Valley Law Firm Marketing Group
  • Greater Philadelphia Film Office
  • International Lawyers Network (ILN)
  • Law Firm Chief Marketing Officers’ Forum
  • LawLine
  • Legal ESG Summit
  • Legal Marketing Association
  • MyCase
  • National Association of Bar Executives (NABE)
  • National Association of Women Business Owners (NAWBO)
  • New Jersey School Boards Association Annual Conference
  • PA Association of Municipal Administrators
  • PA State Association of Boroughs
  • Pennsylvania Association of Defense Counsel
  • Pennsylvania Business Brokers Association
  • Pennsylvania Institute of Certified Public Accountants (PICPA)
  • Philadelphia Business Journal
  • Philadelphia Public Relations Association (PPRA)
  • Public Relations Society of America (PRSA)
  • Thomson Reuters
  • Universities: Delaware Valley, Drexel, St. John’s, Temple, and Villanova universities
  • Women, Influence & Power in Law (WIPL)
  • Women’s Way
  • World Services Group

Gina delivers customized and informative professional development, continuing education, and keynote presentations that engage every audience member and move everyone to action.

Sample topics include:

  • Business development: acquisition and retention
  • Committing to client service
  • Communicating among the generations
  • Content marketing
  • Crisis communications
  • ESG
  • Generative AI
  • Integrated marketing and public relations
  • Law firm and practice area differentiation
  • Law practice management
  • Litigation Communications and Trial Publicity
  • Marketing, social media, and ethics
  • Public relations
  • Social media strategy and ethics

To book Gina for your next program, call 215-340-0480 or send an email.

What others say about Gina’s programs:

Thank you for guiding us through the day. You are an outstanding emcee and have such a special way of capturing what we were hearing and experiencing!
~ Leslie M., General Counsel

As the emcee, Gina expertly highlighted meaningful nuggets after each speaker and that only comes from active listening. Everyone was heard by Gina and her loving attention to detail was a golden thread running through the day. There were many things said that resonated and one of them was her remark that the pandemic gave us permission to be women again.
~Dena Lefkowitz, Esq.

Gina made an impact with her presentation and the ball is rolling. The point today is to get hands-on in social media. My staff greatly benefitted from her presentation.
~ Kris Fischer, Editor in Chief, New York Law Journal

After having endured training sessions on social media that ranged from the barely relevant to the surreal, Gina’s session was a breath of fresh air. It was egoless, designed specifically for us, and both very informative and as dumbed down as it needed to be. It even almost gave me the nerve to defriend some people on Facebook.
~ Peter Key, Staff Writer, Philadelphia Business Journal

Gina’s LMA presentations were fantastic. She is the only speaker that we could walk away from and feel that we could actually walk back to our offices and implement change. Thank you for the real-life examples instead of theory.
~ Jennifer Simpson Carr, Business Development & Marketing Manager, Am Law 200 Law Firm (Arizona)

I enjoyed the presentation Gina gave on Integrated Marketing for Law Firms. It was one of the best ones LMA Midwest has ever had. Thank you.
~ Richard A. Marsolais, Business Development Operations Strategist, Am Law 200 Law Firm (Detroit)

Gina Rubel keynoted Drexel University’s keynote at the annual Women in Society dinner. We received a lot of positive feedback from the attendees. All of the points in her speech were very important to everyone in the room, undergraduate, graduate, and faculty. . . anyone living life.
~ Dave Saladoff and Pauline Tran, Co-Chairs, Campus Activities Board, Drexel University

Gina Rubel is an excellent speaker. Great speaker, great topic. Best session yet. Please bring her back. This was better than expected. Very beneficial. Very interesting topic and speaker. I learned a lot of valuable tips and techniques on marketing, public relations and social media.
~ Feedback from the Association of Legal Administrators National Conference attendee

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