The State of Generative AI in Law Firm Marketing

This episode is sponsored by Lawline

In this episode of On Record PR, Gina Rubel explores how legal professionals can reap the benefits of generative AI technology and avoid its pitfalls. In the era of digital transformation, Artificial Intelligence (AI) has emerged as a powerful tool with transformative potential for the legal industry. As law firm leaders, it is crucial to understand the implications and opportunities that generative AI such as Large Language Models (LLMs) and other technologies present. This episode provides legal professionals with the knowledge and insights they need to navigate the complexities of the Generative AI Revolution while mitigating a myriad of risks. By adopting a balanced approach, law firms can leverage generative AI to improve efficiencies, deliver enhanced client services, and drive business excellence. Key topics include:

• Understanding Generative AI
• Benefits and Opportunities of Generative AI
• Ethical, Regulatory and Legal Considerations
• Law Firm Generative AI Use Policies

Generative AI has the potential to transform the legal industry globally. By adopting a balanced approach, law firms can harness the power of generative AI while maintaining ethical standards and delivering exceptional business outcomes.

For discounted access to the full CLE recording of this session on Lawline’s website, visit: www.lawline.com/furiarubel