Experts in Law Firm Marketing

Ranked among the best law firm PR and legal marketing companies in the U.S., Furia Rubel serves the marketing, strategic planning and communication needs of law firms, legaltech companies, legal service providers and bar associations nationwide. The agency has consistently been voted the #1 by The Legal Intelligencer Best of Legal Marketing and Public Relations, The Legal Times Best of Social Media, N.J. Law Journal Legal Marketing and PR, and National Law Journal Best of Legal Marketing and Branding. Most recently, the agency was listed among The Legal Intelligencer’s and National Law Journal’s Hall of Fame of legal marketers.

The agency provides legal marketing and public relations services to Am Law 200 firms and mid-size law firms nationwide.

Headed by third-generation attorney Gina Furia Rubel, our professionals understand the legal industry, including law firm culture, needs and target audiences. Furia Rubel provides custom solutions to legal clients by implementing integrated and proactive communications strategies through public relations, marketing, advertising and interactive tactics.

Our legal marketing agency has successfully met the needs of our legal industry clients.

Law Firm Marketing Services

  • Develop integrated and measurable marketing campaigns to launch new law firms, communicate mergers and acquisitions, shorten firm names, add new partner names, build brand awareness, generate class action participants, and more.
  • Provide strategic planning, public relations and media relations in high profile, high stakes legal matters in order to influence the court of public opinion.
  • Create and execute public relations plans to reach internal and external audiences with key messages.
  • Work with lawyers to develop individual attorney marketing plans for business development, for professional development, and to position lawyers as leaders in the marketplace.
  • Advocate on behalf of our legal industry clients to influence key thought leaders’ opinions, including the media, government officials, civic leaders, competitors and peers.
  • Target legal marketing to decision-makers to build referral relationships, garner qualified association memberships, and attract attendees to continuing legal education programs and seminars.
  • Develop and execute strategies that help clients minimize the damage from negative media coverage and draft statements that help defend a law firm’s hard-earned reputation.
  • Establish media policies, social media policies and crisis communications plans to proactively safeguard the law firm and its members.
  • Ensure that each campaign meets a firm’s business goals, key performance indicators and reinforces our clients’ mission, brands and key messages.
  • Provide value-added support with Litigation Communications and Trial Publicity

Media Training for Lawyers

When attorneys want to influence the court of public opinion, they turn to Furia Rubel for law firm PR and media training. As trained legal communicators, lawyers know how to influence opposing counsel, judges, jurors, and clients. Effective media training helps attorneys to master the art of influencing the public through media relations, as well. Learn more about media training for lawyers.

And equally important, we understand the professional obligations to communicate ethically. We know how to interpret state rules of professional responsibility and are able to ethically and effectively communicate law firm messages to acquire and retain clients.

Law Firm Website Content Writing: Attorney Bios, Practice Area Descriptions, Industry Group Descriptions

When Furia Rubel is retained by a law firm to support their overall legal marketing efforts with writing services, the agency’s law firm content writing services come from decades of experience. We have served law firm clients of all sizes, from the Atlantic to the Pacific coasts, and with offices internationally. Founded and managed by a licensed attorney and communications strategist, Gina F. Rubel, the agency’s team understands how to reach and engage busy lawyers and how to support law firm marketing and business development departments. More importantly, we niche in the legal industry and understand how law firm clients and prospects make purchasing decisions. Furia Rubel is an integrated and strategic marketing, public relations and crisis management agency deeply experienced at helping law firm clients create strategies and execute tactics that meet their objectives. Learn more about our website content writing services for law firms.

Contact Furia Rubel for Your Legal Marketing and Law Firm Public Relations Needs

Legal marketing matters. If you are looking to up your game and generate more business with marketing and public relations that drive business success, now is the time to contact Furia Rubel.

In addition, check out On Record PR, a podcast sponsored by Furia Rubel which addresses legal marketing and law practice management issues, media relations, and law firm leadership opportunities. If you’re interested in media training for lawyers, take time to listen to the interviews with today’s journalists.

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From the Furia Rubel News Desk