Legal Marketing and Law Practice Management Tips [LAW FIRM INDUSTRY ARTICLES]
The best compliment a business writer can receive is that someone found value in their shared knowledge. From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.
In Age of Differentiation, How Marketing Teams Can Increase Market Share (The American Lawyer)
According to Jennifer Scalzi, “Law firm marketing departments can help drive a firm’s vision in an era where distinction is key, but partners have to be willing to hear their honest assessments.” We couldn’t agree more. Scalzi shares three key tips for leveraging your law firm’s marketing teams in 2018.
Want to learn even more about law firm differentiation? Check out our CEO, Gina Rubel and Stoel Rives LLP Chief Business Development Officer’s audiocast.
Law Firm Marketing Differentiation Done Right [AUDIOCAST]
Geo-Targeting Law Firm Growth: Customizing Efforts to Maximize Regional Impact (Legal Marketing Association)
Legal marketers Jill Huse of Society 54 and Andrew Laver of McCarter & English, LLP share their knowledge about geo-targeting for law firms including geo-targeted ad buys. Is your firm ready for hyper-targeted marketing?
Using Legal Data Analytics to Gain a Competitive Advantage (Law.com)
Today’s legal industry technology such as machine learning, natural language processing, artificial intelligence (AI), competitive intelligence (CI), legal analytics, client relationship management (CRM), legal analytics and more, is designed to help attorneys save time and achieve a competitive advantage. Understanding where to start can be daunting. Here’s an article to help you to identify the technology trends that have the most potential for your practice?
Time to Revisit Executive Compensation Arrangements in Light of Recent Tax Reform (Mondaq)
“The Tax Cuts and Jobs Act of 2017 (the “Act”) signed into law on December 22, 2017, will significantly impact many public company executive compensation plans and arrangements. Companies should take this opportunity to revisit their overall compensation design and consider whether changes are appropriate to enhance flexibility and/or better align compensation design with the company’s business objectives. This alert highlights changes in the law affecting public company executive compensation arrangements and key considerations in revising compensation plans and arrangements and overall compensation program design.”
12 Content Marketing Trends You Should Be Following (Entrepreneur) – Relevant to all industries
Are you ready for machine learning, to leverage automation, and to publish co-created content, follow the data but target people and needs, be adaptive, invest in the long-term, pay to play, create dynamic content, update and refresh old content, align content to the buyer journey, future-proof your content and share deep content?
9 Trends That Will Define Marketing In 2018 (MarketingDIVE) – Relevant to all industries
Yes, quality content is king and content marketing needs to be incorporated into your marketing mix if you want your company to remain relevant. This is just one of the nine trends that business owners and marketers need to embrace.
Tackling the Challenge of PR Measurement
PR professionals continue to grapple with qualitative and quantitative metrics and data. Make sure that public relations is working closely with business development to define the objectives of all of your campaigns.