All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
True thought leadership – the kind that drives authentic conversations – isn’t about producing more content. It’s about creating strategic, bold, and different ideas that inspire action.
June 2025
In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) is no longer a distant concept but an integral part of our daily lives. But what does this mean for corporate business owners? How can AI, particularly in the form of generative AI, be utilized to drive business success? And what exactly is prompt engineering?
October 2024
Whether you’ve outsourced your legal marketing and public relations before or this is your first time considering outside support, you want an agency partner that understands the nuances of legal communications, the ethics of law firm marketing, and a true business partner that will help position your firm for long-term success.
October 2022
5 Legal Marketing and Law Firm Practice Management Predictions for the Coming Year and Beyond Gina Rubel has spent the last 20 years of her legal career in legal marketing […]
July 2022
Media Terminology: The Language of Journalists By Gina Rubel When conducting public relations, there is a great deal of lingo shared among journalists and public relations experts. Here is […]
June 2022
There are few SEO subjects that generate more confusion than backlinks. Yet, they are one of the most important components of a strong online marketing program…
May 2022
Rebranding – Why, How and a Checklist By Leslie Richards Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like […]
April 2022
10 ways to capitalize on conference relationships and information to generate a more positive return on your conference investment.
March 2022
Glossary of PR and Marketing Terms Having a glossary in PR and marketing terms at your fingertips is an important tool for marketers and media relations professionals. It’s also important […]
February 2022
Black History Month is an annual celebration of achievements by African Americans. It provides designated time to recognize African Americans’ central role in U.S. history. In honor of Black History Month / #BlackHistoryMonth, we have compiled 28 resources for you to read, watch, listen to and share: one for each day of the month.
January 2022