Harnessing the Power of Gen AI in Business: Understanding Prompt Engineering

Harnessing the Power of Gen AI in Business: Understanding Prompt Engineering

In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) is no longer a distant concept but an integral part of our daily lives. But what does this mean for corporate business owners? How can AI, particularly in the form of generative AI, be utilized to drive business success? And what exactly is prompt engineering?

October 2024

How to Choose an Agency Partner to Support Long-Term Business Success

How to Choose an Agency Partner to Support Long-Term Business Success

Whether you’ve outsourced your legal marketing and public relations before or this is your first time considering outside support, you want an agency partner that understands the nuances of legal communications, the ethics of law firm marketing, and a true business partner that will help position your firm for long-term success.

October 2022

Media Terminology: The Language of Journalists

Media Terminology: The Language of Journalists

Media Terminology: The Language of Journalists   By Gina Rubel When conducting public relations, there is a great deal of lingo shared among journalists and public relations experts. Here is […]

June 2022

Rebranding – Why, How and a Checklist

Rebranding – Why, How and a Checklist

Rebranding – Why, How and a Checklist By Leslie Richards Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like […]

April 2022

Glossary of PR and Marketing Terms

Glossary of PR and Marketing Terms

Glossary of PR and Marketing Terms Having a glossary in PR and marketing terms at your fingertips is an important tool for marketers and media relations professionals. It’s also important […]

February 2022

28 Resources for Black History Month – One for Each February Day

28 Resources for Black History Month – One for Each February Day

Black History Month is an annual celebration of achievements by African Americans. It provides designated time to recognize African Americans’ central role in U.S. history. In honor of Black History Month / #BlackHistoryMonth, we have compiled 28 resources for you to read, watch, listen to and share: one for each day of the month.

January 2022