Rebranding – Why, How and a Checklist

Rebranding – Why, How and a Checklist

Rebranding – Why, How and a Checklist By Leslie Richards Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like […]

April 2022

Content Marketing and Social Media: A Simple Guide for Professionals

Content Marketing and Social Media: A Simple Guide for Professionals

Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.

August 2020

Protecting Your Privacy and Data During Virtual Meetings

Protecting Your Privacy and Data During Virtual Meetings

Like many Americans who’ve been ordered to stay at home until the COVID-19 pandemic wanes, you may have used Zoom, either to stay in touch with a group of friends, family, colleagues, or to conference call with co-workers.

May 2020

Podcasts Take Professional Marketing by Storm

Podcasts Take Professional Marketing by Storm

Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool.

November 2019

10 Podcasting Tips for Law Firms

10 Podcasting Tips for Law Firms

Law firms are successfully implementing podcasts for business development. If your law firm is looking for an inexpensive and efficient tactic that appeals to smaller practices with niche target audiences, here are ten podcasting tips for incorporating a lawyer podcast into your business development plan.

November 2018

What’s It Like Working at a Marketing and Public Relations Agency?

What’s It Like Working at a Marketing and Public Relations Agency?

Furia Rubel was fortunate enough to have two fabulous marketing and public relations interns join us this summer. While it was clear that they both had a passion for the field and knew about the theories of marketing and public relations, our goal was to show them how to implement what they have learned.

August 2018