10 AI Writing Tools Currently Available (February2023)

10 AI Writing Tools Currently Available (February2023)

AI-generated content is here, and I believe it is here to stay. Before using AI writing tools, it’s important to first understand the risks. Writing with AI-generated content can be a double-edged sword.

February 2023

What is ChatGPT and why does it matter to public relations and marketing?

What is ChatGPT and why does it matter to public relations and marketing?

ChatGPT (Conversational Generative Pre-trained Transformer) is an application developed by OpenAI that is capable of generating human-like text. It is one of many such tools that have exploded onto the scene, and it is transforming everything from the way we write and teach, to the way we accomplish technical tasks.

February 2023

Rebranding – Why, How and a Checklist

Rebranding – Why, How and a Checklist

Rebranding – Why, How and a Checklist By Leslie Richards Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like […]

April 2022

Content Marketing and Social Media: A Simple Guide for Professionals

Content Marketing and Social Media: A Simple Guide for Professionals

Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.

August 2020

Protecting Your Privacy and Data During Virtual Meetings

Protecting Your Privacy and Data During Virtual Meetings

Like many Americans who’ve been ordered to stay at home until the COVID-19 pandemic wanes, you may have used Zoom, either to stay in touch with a group of friends, family, colleagues, or to conference call with co-workers.

May 2020

Podcasts Take Professional Marketing by Storm

Podcasts Take Professional Marketing by Storm

Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool.

November 2019