Public Relations

Most business leaders understand that public relations (PR) is an important part of their business strategy.

June 2025

An interview with a journalist is more than just a conversation. It’s a chance to share authentic insights, showcase your expertise, and position yourself as a thought leader in your field. But navigating these moments without guidance can feel like stepping onto an unpredictable stage.

March 2025

In recent years, the landscape for law firm leaders has dramatically changed, with increasing pressure to comment on political, social, and technological issues.

January 2025

In order to implement generative AI effectively, law firms must have organizational agility, and a willingness to embrace the cultural shifts that come with new technology and processes. Furia Rubel CEO and general counsel Gina Rubel recently published an article highlighting the importance of embracing innovation in order to maintain a competitive advantage.

May 2024

Gina Rubel, CEO & General Counsel of Furia Rubel, spoke with Delaware Valley University Assistant Professor Marion Callahan and her public relations students about PR as a career path and important tips for successful interactions with the media. Rubel’s book Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses is taught in Callahan’s course. The discussion highlights some of the key lessons Rubel has learned over her career as a PR strategist.

April 2024

Law firms and small businesses rely on positive coverage to tell their stories, share expert opinions, and bolster their reputation as industry leaders. From traditional media and online news outlets to digital platforms and podcasts, articles and interviews build trust with prospective clients, enhance your firm’s credibility, and help showcase your law firm’s success. It is imperative to understand how to navigate today’s media as an in-house law firm PR pro.

September 2023

In today’s competitive markets, establishing a strong online presence is crucial for any law firm or professional services business seeking to attract clients and position themselves as thought leaders in their respective fields. While creating great content is imperative, it is equally important to promote it effectively. In this blog post, we will explore key distribution channels and provide insights and examples to help your content marketing deliver positive ROI.

June 2023

Super Bowl LVII provided four quarters of an action-packed, fast-paced sports battle and demonstrated some valuable legal marketing lessons you may have missed between the hot wings and seven-layer dip. Now it’s time to review the key takeaways that can help your law practice thrive like a champion.

February 2023

AI-generated content is here, and I believe it is here to stay. Before using AI writing tools, it’s important to first understand the risks. Writing with AI-generated content can be a double-edged sword.

February 2023

You’re going to an in-person industry conference. Now what? Have you done anything to strategically prepare to get the most out of your attendance and networking, or are you just going with a wing and a prayer that you’ll get something out of it?

January 2023