Protecting Your Privacy and Data During Virtual Meetings

Protecting Your Privacy and Data During Virtual Meetings

Like many Americans who’ve been ordered to stay at home until the COVID-19 pandemic wanes, you may have used Zoom, either to stay in touch with a group of friends, family, colleagues, or to conference call with co-workers.

May 2020

Instagram for Law Firms: Do We or Don’t We?

Instagram for Law Firms: Do We or Don’t We?

We’re often asked whether Instagram is a good platform for law firms. While it is up to each firm, practice and attorney to evaluate Instagram’s fit in their marketing mix, several in-house legal professionals recently discussed how their law firms are finding success on Instagram.

March 2020

Posting Content on Your Company’s Social Media

Posting Content on Your Company’s Social Media

Posting to social media has become standard business operating procedure for all industries. A crucial tactic in a company’s strategic marketing plan, social media engagement is beneficial for multiple reasons as it drives website traffic, retains clients, builds brand awareness, and increases exposure.

February 2019

Google+ Social Media Profiles To Go the Way of Friendster

Google+ Social Media Profiles To Go the Way of Friendster

Social media platforms come and go. And much like Friendster which launched in 2002 and shut down in 2015, Google+ profiles are going away by August 2019. What remains unknown is the extent of the public relations fallout from Google’s failure to disclose that it exposed the private data of hundreds of thousands of users.

October 2018

Handling Negative Online Reviews for Law Firms

Handling Negative Online Reviews for Law Firms

One of the most important rules of law firm public relations is to get ahead of the story, and this applies to anything unfavorable said about your company. Though it may seem insignificant, one reviewer’s comment has the potential to be seen by hundreds of people, some of whom may be potential clients or customers.

October 2018

Weekly Rundown: Instagram, Working Smarter and more

Weekly Rundown: Instagram, Working Smarter and more

Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.

May 2018