Podcast

AI is changing what it means for law firms and lawyers to be visible, credible, and trusted. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to explore why earned media must increasingly serve both human audiences and AI-driven search. They discuss the importance of sustained visibility, authentic thought leadership, and distinctly human perspective in helping lawyers build a recognizable record of expertise as the information environment continues to evolve.

August 2026

AI search is changing how law firms, lawyers, and their expertise are discovered. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to discuss what generative engine optimization (GEO) means for earned media, thought leadership, and reporter relationships. They explore why firms need a more focused, consistent, and trusted communications ecosystem to strengthen visibility as search continues to evolve.

August 2026

With reporters receiving hundreds of lateral-move press releases each month, Gina Rubel and Jennifer Simpson Carr discuss why lateral hire announcements often fall flat, even when the move is strategically important to the firm. They explore how law firms can move beyond “lawyer X joined firm Y” and instead frame laterals as evidence of growth, client demand, market strategy, and competitive positioning.

August 2026

From AI acceleration and client loyalty to lateral hiring, data infrastructure, and the evolving roles of marketing and business development, Gina Rubel and Jennifer Simpson Carr recap Passle’s CMO Series Live event. The conversation explores why firms can no longer rely on a single growth lever.

June 2026

Nishat Mehta, CEO of Lexitas, joins Jennifer Simpson Carr to discuss how AI and technology-enabled litigation services are reshaping the legal industry. From deposition summaries and case triage to client pressure, access to justice, and the future of the billable hour, the conversation explores why law firms can not treat technology adoption as optional. Nishat offers law firm leaders a grounded and strategically honest look at where AI is creating real value.

June 2026

Former senior FBI executive, attorney, and leadership advisor Cassi Chandler joins Jennifer Simpson Carr for a conversation about what leadership requires in moments of uncertainty. From AI and social media to shifting workplace expectations and fear inside organizations, Cassi explains why leadership is not defined by title or hierarchy. For law firm leaders, this episode explores how influence, trust, self-awareness, and human connection shape how firms navigate change.

May 2026

Eric Dodson Greenberg, Executive Vice President, General Counsel, and Corporate Secretary of Cox Media Group, joins Jennifer Simpson Carr and Maria Aronson for a conversation about AI, value, client relationships, and the future of legal judgment. From pricing pressure and transparency to associate training and business development, Eric explains why AI should open the door to a deeper conversation about value.

May 2026

Following the Legal Marketing Association Annual Conference, Gina Rubel, Jennifer Simpson Carr, and Maria Aronson discuss what this moment of transformation really means for law firms. From AI-driven disruption to shifting client expectations, this episode explores how law firm leaders must move beyond awareness and begin operationalizing change. They also explore why leadership, agility, and strategic communications are now central to firm survival and long-term relevance.

April 2026

As law firms produce more content than ever, audiences are becoming more selective with their time. In this episode, International Faculty member Valerie Madamba joins Jennifer Simpson Carr to discuss the shift from information delivery to experience design. They explore why traditional presentations fall short and how firms can create meaningful, engaging interactions that clients actually value.

April 2026

For years, law firms have debated whether the billable hour would change. That question is no longer theoretical; it is happening. In this episode, Gina Rubel and Jennifer Simpson Carr explore how client expectations, AI-driven efficiency, and economic pressure are reshaping how firms define value, structure pricing, and lead through transformation.

March 2026