Our award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges.
From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate authentic advocates without adding to the billable hour burden.
November 2025
From the reality that 95% of decisions are driven by emotion to the rise of nano-influencers and ethical AI, Gina Rubel and Jennifer Simpson Carr give law firm leaders practical steps to build credibility, manage risk, and convert digital trust into business outcomes.
October 2025
Fresh off the Women, Influence & Power in Law Conference, hosts Gina Rubel and Jennifer Simpson Carr discuss a core theme reshaping the profession: in an AI-accelerated world, relationships are the differentiator. From client trust and judgment to reverse mentorship and “clear is kind” communication, they share a practical framework and rituals leaders can use to retain clients and talent.
October 2025
Deb Ruffins, a member of Furia Rubel’s International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and Jennifer Simpson Carr explore how leaders can break down silos, incentivize collaboration, and implement accountability systems that drive sustainable growth and stronger client relationships.
October 2025
Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the risks firms face if they remain locked into traditional metrics, and how attorneys can shift from service providers to trusted business partners.
October 2025
Leslie Richards returns to demystify Google’s knowledge panels —what they are, why they matter, and how they intersect with GEO (generative engine optimization). They unpack how panels signal authority to both humans and AI, the realistic limits of “optimization,” and the practical steps attorneys can take now to build credibility before anyone clicks.
September 2025
Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI summaries cite sources and what that means for traffic, reputation, and referrals.
September 2025
From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can’t always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.
September 2025
From Am Law 50 in-office mandates to firms doubling down on virtual models, RTO is reshaping culture, collaboration, mentorship, and talent retention across the legal industry. In this episode, Gina and Jennifer share strategies for transparent communication, defining benefits clearly, and building internal champions to drive buy-in during this pivotal shift.
September 2025
In this follow-up to last week’s On Record PR episode on partner leadership, host Jennifer Simpson Carr sits down again with Mark Beese, leadership consultant and member of Furia Rubel’s International Faculty, to focus on the next generation of law firm leaders, including senior associates, junior partners, and rising stars preparing to take on leadership roles.
August 2025
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