Litigation Communications Strategies for High-Stakes Cases

Litigation Communications Strategies for High-Stakes Cases

Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never the right response.

May 2025

What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness

What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

April 2025

Conferences, Community & Crisis: Showing Up in Uncertain Times

Conferences, Community & Crisis: Showing Up in Uncertain Times

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

April 2025