S.T.R.I.D.E. Structured Training and Resources for Innovation, Differentiation, and Effectiveness

In the ever-changing business ecosystem, it’s crucial for law firms and businesses to maintain a focus on innovation, uniqueness, and efficiency to sustain their relevance and competitive edge.

Our S.T.R.I.D.E. Services, an acronym for Structured Training and Resources for Innovation, Differentiation, and Effectiveness, equips organizations to pinpoint obstacles and inefficiencies, distinguish true unique selling propositions, optimize processes, and adjust to shifting customer requirements. Leveraging our tailored and exclusive services, organizations are primed to tap into the potential of their professional workforce, technological resources and procedures to gather critical insights, enhance decision-making capabilities and increase overall efficiency.

In this fluid business landscape, the ability to remain flexible and respond to emerging trends will ensure that firms endure and prosper by aligning with clients’ evolving demands and seizing lucrative opportunities.

At Furia Rubel, our commitment to our clients is defined by our unmatched services that set organizations on a trajectory of growth and success.



“I so enjoyed and benefited from the workshop! It was one of the best events we have ever had. Gina and Jennifer have a superb talent in communicating vital information to us resistant lawyers! I’m reading through all the materials, but may take the liberty of asking follow up questions in due course!”
~ Partner, Czech Republic-based International Law Firm

“I really found the session interesting and of value. I appreciated you sharing your insights.”
~ Head of Marketing, Top 5 UK-Based International Law Firm


The diagnostic will consist of an analysis that identifies challenges and inefficiencies within a law firm’s client & market-facing activities and provide opportunities and recommendations for improvement and growth. The diagnostic is intended to be conducted in person over a brief period, such as 2 – 4 business days, depending upon the goals and the size of the firm. The diagnostic process will entail the following steps:
• Brief review of online presence
• In-person meetings with key stakeholders including members of the marketing department, C-level executives, managing partners, and executive committee members
• A review of specific marketing or business processes that support the firm’s goals
• Presentation to key stakeholders to share findings including challenges and inefficiencies, themes, opportunities for improvement and growth, and recommended solutions



Strategic Marketing and Communications Assessment and Plan

Assessments support law firms in creating a clear plan for strategic marketing and communications in various stages of growth, repositioning, and business development. The assessment will result in a comprehensive and customized plan that utilizes integrated communications strategies and tactics. The process includes:

  • Interviews of project stakeholders to align project objectives and desired outcomes
  • Competitor research
  • Assessment of digital channels and website
  • Assessment of traditional media channels
  • Review of current marketing collateral
  • Creation of a detailed strategic communications plan with defined tactics to achieve objectives



Training Programs

Training programs are highly customized to address the unique needs and specific challenges of a law firm or practice/industry group, usually identified through a diagnostic. Training will be tailored to address specific challenges faced by participants, incorporate industry-specific examples, and align with organizational goals. Training programs are presented in-person or virtually.

Current Training Offerings

  • Generative AI in Law Overview
  • Generative AI Use Policy Development and Implementation
  • Media Training for Lawyers and Law Firm Leaders
  • LinkedIn Training for Lawyers and Law Firm Leaders
  • Driving Engagement and Impact Through Employee Advocacy
  • Public Relations Training
      • For Lawyers
      • For Business Services
      • For Management
  • Crisis Communications Planning and Implementation



“Thank you so much for your time and for conducting media training. Your messaging and advice could not have been more on point. We appreciate the attention to detail you put into the training, your wealth of knowledge, and your advice. We appreciate working with Furia Rubel on this important training and look forward to working with you again.”
~ Head of Marketing, Mid-Size Regional U.S. Law Firm

“Your presentation was perfect and I have received several positive comments. We so appreciate you taking the time to share your valuable insight with our lawyers.”
~ Director of Marketing, Mid-Size U.S. Law Firm



Workshops are intended to educate a broad audience on general concepts and skills applicable across various positions, experience levels, and practice or industry focus (such as a law firm’s annual partner meeting, an association event, etc.). Workshops are held in person or virtually.

Current Workshop Offerings:

  • Public Speaking
  • Every day Public Relations
      • For Lawyers
      • For Business Services
      • For Management
  • LinkedIn
    • Building Your Professional Brand with an Impactful LinkedIn Profile
    • Supercharge Your LinkedIn Engagement for Client Retention and Acquisition
  • Crisis Communications



“It was a real pleasure meeting you and I did find the marketing workshop particularly interesting and helpful!”
~ Associate Partner, Cyprus-based Law Firm

“The workshop was truly the standout event at the conference. You made us lawyers think from a different perspective!”
~ Partner, Czech Republic-based International Law Firm


Public Relations Foundation

This four-month engagement leverages the agency’s core public relations services to help law firms and small in-house marketing departments create a solid foundation for self-managing basic public relations. The timeline and deliverables include:

PR Assessment

Deliverables Month 1:

  • Kickoff call
  • Interview with key stakeholder(s)
  • Review all PR materials and processes
  • Prepare initial PR recommendations
  • Curated list of key reporters and influencers

Deliverables Month 2:

  • Research
  • Prepare list
  • Present final list
  • Prepare Custom PR Templates

Deliverables Month 3:

  • Prepare press release template
  • Draft boilerplate
  • Prepare media pitching template
  • Prepare a firm media kit
  • Prepare draft LinkedIn posts with best practices
  • Prepare public relations policy
  •  Custom 90-minute media training for a maximum of 5 spokespersons

Deliverables Month 4:

  • Prep for media training/prepare materials
  • Present media training
  • Send key takeaways and recap email with materials



“Thank you also for the great workshop!”
~ Head of Marketing, Frankfurt-based international

“I very much enjoyed the workshop.”
~ Head of Marketing, Leading Hungarian Law