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In The News

Furia Rubel is recognized regionally and nationally for our award-winning, integrated marketing and public relations expertise.

Our team has published widely on crisis communications, media relations, media training and publicity, professional development, productivity, small business public relations strategy and tactics, social media, and law firm public relations and marketing.

Five Forces Transforming Professional Services PR Right Now and How to Stay Ahead [Gina Rubel Published in O’Dwyer’s]

Five Forces Transforming Professional Services PR Right Now and How to Stay Ahead [Gina Rubel Published in O’Dwyer’s]

Professional services firms are navigating rapid changes in artificial intelligence, client expectations, pricing, competitive positioning, and reputation risk. For communications professionals, these shifts create an opportunity to play a more strategic role in building trust and driving business success.

September 2026

Navigating negative media coverage [Gina Rubel and Maria Aronson Published in Business of Law Magazine]

Navigating negative media coverage [Gina Rubel and Maria Aronson Published in Business of Law Magazine]

Negative media coverage can create immediate reputational challenges for law firms, lawyers, and their clients. Responding emotionally or ignoring a story and hoping it disappears can make the situation worse.

September 2026

Beyond Opening Offices Abroad: How Law Firms Can Build Real Global Capability [Jennifer Simpson Carr, Francois Lassalle, and Meghan Warren Published in The European Business Review]

Beyond Opening Offices Abroad: How Law Firms Can Build Real Global Capability [Jennifer Simpson Carr, Francois Lassalle, and Meghan Warren Published in The European Business Review]

As multinational businesses navigate increasingly complex regulations, geopolitical risks, and international growth opportunities, they need legal advisors who can deliver seamless service across borders.

September 2026

When Should You Say No to Business? [Gina Rubel Featured on The Rainmaking Podcast]

When Should You Say No to Business? [Gina Rubel Featured on The Rainmaking Podcast]

Winning new business is a priority for professional services firms, but not every opportunity is worth pursuing. Gina Rubel sat down with Scott Love of The Attorney Search Group to discuss recognizing red flags in prospective clients on The Rainmaking Podcast.

August 2026

When Record Profits Mask Fault Lines: Gina Rubel’s Law.com Article Draws Responses From Heather Morse and Catherine Alman MacDonagh

When Record Profits Mask Fault Lines: Gina Rubel’s Law.com Article Draws Responses From Heather Morse and Catherine Alman MacDonagh

Two legal industry leaders build on Gina Rubel’s Law.com Pro Mid Market analysis of the risks that accumulate inside midsize law firms long before a collapse or forced combination.

August 2026

What Are the Warning Signs of a Collapse or Forced ‘Combination’ for Mid-Market Law Firms? [Gina Rubel Published in Law.com Pro Mid Market]

What Are the Warning Signs of a Collapse or Forced ‘Combination’ for Mid-Market Law Firms? [Gina Rubel Published in Law.com Pro Mid Market]

The legal landscape is shifting and complex, and mid-size law firms must be vigilant in pursuing sustained, responsible growth.

July 2026

How Do Law Firms Integrate AI and Ethics to Build a Strong Reputation? [Gina Rubel Published in Business of Law Magazine]

How Do Law Firms Integrate AI and Ethics to Build a Strong Reputation? [Gina Rubel Published in Business of Law Magazine]

Artificial intelligence has rapidly become a business imperative for the legal profession, with most attorneys now using AI tools for research, drafting, contract analysis, and other routine tasks.

June 2026

What the Best Law Firm PR Agencies Focus On: Gina Rubel Quoted in O’Dwyer’s PR Magazine

What the Best Law Firm PR Agencies Focus On: Gina Rubel Quoted in O’Dwyer’s PR Magazine

AI and a shifting economic landscape have introduced significant challenges for communications professionals in recent years.

May 2026

Key Takeaways from the 2026 LMA Annual Conference [Published in Law360]

Key Takeaways from the 2026 LMA Annual Conference [Published in Law360]

The world has entered an era of accelerated transformation, with profound effects on the legal industry.

April 2026

Guardians of the Rule of Law [Published in Corporate Counsel Business Journal]

Guardians of the Rule of Law [Published in Corporate Counsel Business Journal]

The rule of law is not an abstract legal ideal. It is the framework that supports fairness, due process, equal treatment and institutional trust.

April 2026

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