All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
When a prospective client or referral source searches for legal services today, they may never visit your website. Google’s AI Overviews now answer questions directly on the results page, synthesizing sources and surfacing names without requiring a single click.
April 2026
While certain elements make marketing within the legal industry unique, such as the Rules of Professional Conduct and various state ethics guidance, law firms have quite a bit to learn from their counterparts in the B2B marketing space.
August 2024
In today’s competitive legal market, delivering exceptional legal services and serving as a strategic business partner to in-house counsel is no longer considered a differentiator by clients, but table stakes.
August 2024
Budget planning is a critical process that shapes the financial trajectory and success of any organization. For small, medium, and large law firms alike, the budgeting process serves as a critical tool for planning, allocating, and controlling the financial resources of the firm and its various departments.
October 2023
In today’s competitive markets, establishing a strong online presence is crucial for any law firm or professional services business seeking to attract clients and position themselves as thought leaders in their respective fields. While creating great content is imperative, it is equally important to promote it effectively. In this blog post, we will explore key distribution channels and provide insights and examples to help your content marketing deliver positive ROI.
June 2023
It is no secret that valuable content is critical to the effectiveness of a law firm’s website. It is also key to engaging your target audience(s), building brand awareness, and generating interest in your law firm and its services. However, creating content that supports your business goals and truly resonates with your audience(s) can be a challenge for any law firm
June 2023
Content creation is part of doing business today. Effective content – whether that is website content, thought leadership, webinars, etc. – contributes to a strong digital presence that supports business development and brand awareness.
May 2023
This popular business maxim applies to every sector of the marketplace, including the legal profession. To thrive continuously over the long haul, law firms must be prepared to change to meet the demands of a changing marketplace shaped by the changing desires and expectations of clients.
April 2023
![Generative AI for Legal Marketing: Today’s Pros and Pitfalls [Published in Legaltech News]](https://www.furiarubel.com/wp-content/uploads/2023/04/Copy-of-@furiarubel-2-300x300.png)
Gina Rubel is published in Legaltech News addressing recent developments in generative AI and their implications for legal marketing.
April 2023
![How to Waste Time and Money In Legal Marketing [Published in Marketing the Law Firm]](https://www.furiarubel.com/wp-content/uploads/2023/03/Copy-of-@furiarubel-5-300x300.png)
Furia Rubel CEO and general counsel Gina Rubel recently published an article outlining various fraudulent email solicitations that are commonly sent to lawyers. She cautions law firms to be wary of sales pitches that will waste time, money, and resources.
March 2023