All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Budget planning is a critical process that shapes the financial trajectory and success of any organization. For small, medium, and large law firms alike, the budgeting process serves as a critical tool for planning, allocating, and controlling the financial resources of the firm and its various departments.
October 2023
In today’s competitive markets, establishing a strong online presence is crucial for any law firm or professional services business seeking to attract clients and position themselves as thought leaders in their respective fields. While creating great content is imperative, it is equally important to promote it effectively. In this blog post, we will explore key distribution channels and provide insights and examples to help your content marketing deliver positive ROI.
June 2023
It is no secret that valuable content is critical to the effectiveness of a law firm’s website. It is also key to engaging your target audience(s), building brand awareness, and generating interest in your law firm and its services. However, creating content that supports your business goals and truly resonates with your audience(s) can be a challenge for any law firm
June 2023
Content creation is part of doing business today. Effective content – whether that is website content, thought leadership, webinars, etc. – contributes to a strong digital presence that supports business development and brand awareness.
May 2023
This popular business maxim applies to every sector of the marketplace, including the legal profession. To thrive continuously over the long haul, law firms must be prepared to change to meet the demands of a changing marketplace shaped by the changing desires and expectations of clients.
April 2023
![Generative AI for Legal Marketing: Today’s Pros and Pitfalls [Published in Legaltech News]](https://www.furiarubel.com/wp-content/uploads/2023/04/Copy-of-@furiarubel-2.png)
Gina Rubel is published in Legaltech News addressing recent developments in generative AI and their implications for legal marketing.
April 2023
![How to Waste Time and Money In Legal Marketing [Published in Marketing the Law Firm]](https://www.furiarubel.com/wp-content/uploads/2023/03/Copy-of-@furiarubel-5.png)
Furia Rubel CEO and general counsel Gina Rubel recently published an article outlining various fraudulent email solicitations that are commonly sent to lawyers. She cautions law firms to be wary of sales pitches that will waste time, money, and resources.
March 2023
Boost your professional network and position your firm as an industry leader by leveraging your association membership for business development and client retention. Sharing valuable information and making memorable connections establishes you as a credible legal source and a trusted expert in your practice area.
March 2023
While the COVID-19 pandemic has had a significant impact on the way we network, building strong relationships and networks remains an important component of any legal practice. With nearly 875 million users worldwide, LinkedIn has become an essential tool for professionals looking to stay informed about industry trends, build professional networks, and advance their careers, all from the comfort of their electronic devices.
February 2023
AI-generated content is here, and I believe it is here to stay. Before using AI writing tools, it’s important to first understand the risks. Writing with AI-generated content can be a double-edged sword.
February 2023
