All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.
January 2019
The outlook for 2019 is cautious for law firm managing partners, but technology has provided us with ways to connect with clients and prospective clients in many ways. Small and large businesses and law firms are speaking with their audiences rather than at them.
December 2018
Social media engagement should be a tactic in your law firm’s public relations and marketing plan. Social media engagement provides a cost-effective and timely way to communicate with clients and prospects. When managed properly any sized law firm can gain exposure and an advantage over competition with strategic use of social media.
December 2018
Lawyers have countless encounters with target audiences on a daily basis and the power to control messaging in person, online, and over the phone. Learn how to leave a lasting impression in person, over the phone and online to own your lawyer reputation.
October 2018
As with all public relations efforts, identify what you want to accomplish. Once you know your goal, you can then pick and choose among the media relations tools that will accomplish your objectives. They include the press release, law firm backgrounder, press kit, op-ed, letter to the editor, calendar listing, Q&A, fact sheet and media advisory for your law firm PR efforts.
October 2018
Media relations starts with the relationship your law firm develops with journalists, editors, reporters and media outlets. It is a process of developing relationships that can lead to media coverage in newspapers, magazines, television, radio, and online. The press release is just one law firm media relations tool.
September 2018
Whether or not you believe in ratings, directories and awards programs, your clients may use them to validate or differentiate your law firm and lawyers. Take advantage of law firm awards as marketing opportunities.
August 2018
Lawyers and law firms derive many benefits from effective blogging including business development, marketing and public relations, reputation management, and thought leadership. It’s important to first identify what you want to accomplish through blogging and then take the time to write effective and engaging blog posts.
August 2018
In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.
July 2018
Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.
July 2018