Legal Tech’s Next Inflection Point: Responsible AI, Litigation Services, and the Future of Law Firm Strategy
For years, the legal industry has been described, often lazily, as slow to adopt technology.
June 2026
When Should Lawyers Say, ‘No Comment?’
Most lawyers dramatically overestimate the risks of talking to reporters and underestimate the risks of staying silent.
June 2026
10 Ways Law Firm Marketers Can Get Attorneys to Be Responsive
One of the most common frustrations among law firm marketing, public relations, and business development professionals is not a lack of strategy, creativity, or opportunities. It is getting lawyers to engage consistently in the process.
June 2026
Chambers and Partners Is Basically a Board Game: Are You Playing to Win?
For many law firm marketing departments, Chambers and Partners rankings can feel intimidating, frustrating, and at times, completely overwhelming.
May 2026
Why AI Visibility Demands a Consistent Communication Strategy from Law Firm Leaders
The Legal Marketing Association (LMA) 2026 Annual Conference made one point unmistakably clear: disruption in the legal industry is no longer incremental or superficial. It is structural.
May 2026
Law Firm Marketing Leaders Should Have a Seat at the Table
For decades, law firm marketing and business development professionals were viewed primarily as operational support and excluded from strategic conversations shaping the firm’s future. That model no longer reflects the realities of today’s legal marketplace.
May 2026
What Lawyers Need to Know About Writers’ Agreements when Publishing Thought Leadership
Thought leadership authored by lawyers has become one of the most effective tools in legal PR because it does two things simultaneously: it builds human credibility and creates durable, discoverable content. When an attorney publishes in a respected outlet, they are not just sharing an opinion.
April 2026
Structuring Law Firm Content for AI Visibility (AI Overviews, LLM Citations, and Zero-Click Search)
When a prospective client or referral source searches for legal services today, they may never visit your website. Google’s AI Overviews now answer questions directly on the results page, synthesizing sources and surfacing names without requiring a single click.
April 2026
When Trust Is on Trial: The Art of Building a Resilient Brand Reputation
Every day, someone’s reputation is on trial. Sometimes, it’s a person. Sometimes, it’s a brand. Sometimes, it’s an entire organization, judged not by what it says, but by what people believe about it.
October 2025
What You Need to Know Today from Tylenol’s 2025 Crisis Response
In a recent piece, PR Daily describes how Tylenol faces a new crisis, and echoes of 1982 loom large, observing that the current storm “raises tough questions for the brand about how to manage uncertainty, protect scientific credibility, and remain nimble amid misinformation.”
October 2025