The Intersection Between Marketing and Recruitment: Communicating A Positive Company Culture Blogs, websites, apps, press releases, social media posts, among others—today, companies have a plethora of tools at their fingertips […]

August 2022

5 Legal Marketing and Law Firm Practice Management Predictions for the Coming Year and Beyond Gina Rubel has spent the last 20 years of her legal career in legal marketing […]

July 2022

Gina Rubel, founder and CEO of Furia Rubel, was a featured guest on “Stories with Traction,” a podcast hosted by Matt Zaun. The podcast examines the importance of crisis communications for companies and how to implement communications strategies that protect the brand of an organization.

July 2022

Media Terminology: The Language of Journalists   By Gina Rubel When conducting public relations, there is a great deal of lingo shared among journalists and public relations experts. Here is […]

June 2022

There are few SEO subjects that generate more confusion than backlinks. Yet, they are one of the most important components of a strong online marketing program…

May 2022

Rebranding – Why, How and a Checklist By Leslie Richards Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like […]

April 2022

10 ways to capitalize on conference relationships and information to generate a more positive return on your conference investment.

March 2022

If you don’t think online reviews impact business development, think again. Online reviews have the power to make or break a business.

March 2022

By Gina Rubel I’ve been thinking about what it means to lead a company through crises and how each crisis affects corporate leaders in 2022. A few years ago, I […]

March 2022

Glossary of PR and Marketing Terms Having a glossary in PR and marketing terms at your fingertips is an important tool for marketers and media relations professionals. It’s also important […]

February 2022