All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
In an age where digital footprints are as extensive as physical ones, consumer data privacy has become a hot-button issue garnering attention from legislators nationwide and leaders around the globe. New Jersey is the latest state to step into the arena with the enactment of its own comprehensive Consumer Data Privacy Law.
February 2024
Whether you’re creating content on behalf of a company or advancing your individual brand as a thought leader, podcasting can be an effective way to reach the audience you need to meet your business goals. In 2023, the number of podcast listeners reached 464.7 million, and all signs point to this format remaining a major source of information, inspiration, and entertainment to millions of people for the foreseeable future.
December 2023
This comprehensive checklist is a vital guide for navigating the unexpected challenges that arise when managing a company after the sudden loss of its founder.
December 2023
As a legal leader, it can often feel that one crisis follows another in rapid succession. While leaders work to hone their skills in effectively managing these situations, it’s imperative to adopt a proactive stance aimed at averting future crises rather than solely relying on the quality of their response when the inevitable occurs.
November 2023
Budget planning is a critical process that shapes the financial trajectory and success of any organization. For small, medium, and large law firms alike, the budgeting process serves as a critical tool for planning, allocating, and controlling the financial resources of the firm and its various departments.
October 2023
In today’s hurried, interconnected world, crises can strike businesses and organizations at any time. Whether it’s a product recall, a social media backlash, a natural disaster, or a financial setback, a wide range of delicate issues can arise on any given day. And being prepared to handle a crisis is essential if businesses or organizations are to maintain the trust, reputation, and credibility they have worked so hard to build.
October 2023
Law firms and small businesses rely on positive coverage to tell their stories, share expert opinions, and bolster their reputation as industry leaders. From traditional media and online news outlets to digital platforms and podcasts, articles and interviews build trust with prospective clients, enhance your firm’s credibility, and help showcase your law firm’s success. It is imperative to understand how to navigate today’s media as an in-house law firm PR pro.
September 2023
In the age of digital transformation, Artificial Intelligence (AI) stands out as a potent force capable of reshaping the legal field.
September 2023
The ability to strategically allocate finances and resources to marketing efforts has become an indispensable skill for legal marketing professionals in law firms seeking to thrive in a competitive environment. With clients’ needs evolving and the digital landscape continuously reshaping how legal services are sought, crafting an effective marketing budget is not simply a financial exercise; it must be a strategic imperative.
September 2023
Human nature is such that planning ahead, and in particular, planning for an unpleasant event, does not end up on the top of most people’s to-do lists. However, crisis planning can preserve reputation and revenue. Here’s what to consider.
July 2023