Checklist for Dealing with the Death of a Company Founder
This comprehensive checklist is a vital guide for navigating the unexpected challenges that arise when managing a company after the sudden loss of its founder.
December 2023
Future Proofing Your Organization to Avoid Crisis after Crisis: A WIPL 2023 Session Recap
As a legal leader, it can often feel that one crisis follows another in rapid succession. While leaders work to hone their skills in effectively managing these situations, it’s imperative to adopt a proactive stance aimed at averting future crises rather than solely relying on the quality of their response when the inevitable occurs.
November 2023
Budgeting Beyond Numbers for 2024: Building the Business Case for Your Law Firm’s Marketing Budget
Budget planning is a critical process that shapes the financial trajectory and success of any organization. For small, medium, and large law firms alike, the budgeting process serves as a critical tool for planning, allocating, and controlling the financial resources of the firm and its various departments.
October 2023
A Blueprint for Effective Crisis Management: Crisis Communications Plan Example
In today’s hurried, interconnected world, crises can strike businesses and organizations at any time. Whether it’s a product recall, a social media backlash, a natural disaster, or a financial setback, a wide range of delicate issues can arise on any given day. And being prepared to handle a crisis is essential if businesses or organizations are to maintain the trust, reputation, and credibility they have worked so hard to build.
October 2023
How to Navigate Today’s Media as an In-House Law Firm PR Pro
Law firms and small businesses rely on positive coverage to tell their stories, share expert opinions, and bolster their reputation as industry leaders. From traditional media and online news outlets to digital platforms and podcasts, articles and interviews build trust with prospective clients, enhance your firm’s credibility, and help showcase your law firm’s success. It is imperative to understand how to navigate today’s media as an in-house law firm PR pro.
September 2023
Gina Rubel Presents Harnessing the Power of Generative AI in Law Firms on Lawline.com
In the age of digital transformation, Artificial Intelligence (AI) stands out as a potent force capable of reshaping the legal field.
September 2023
Mastering Your 2024 Law Firm Marketing Budget: A 7-Step Guide
The ability to strategically allocate finances and resources to marketing efforts has become an indispensable skill for legal marketing professionals in law firms seeking to thrive in a competitive environment. With clients’ needs evolving and the digital landscape continuously reshaping how legal services are sought, crafting an effective marketing budget is not simply a financial exercise; it must be a strategic imperative.
September 2023
Should You Hire a Crisis Communications Agency, or Go It Alone?
Human nature is such that planning ahead, and in particular, planning for an unpleasant event, does not end up on the top of most people’s to-do lists. However, crisis planning can preserve reputation and revenue. Here’s what to consider.
July 2023
Effectively Managing Digital Marketing Assets for Law Firms and Small Businesses
In today’s digital age organizations rely heavily on a variety of online assets to establish their brand, engage with clients, and drive growth. A few procedures for tracking and managing access to these tools and platforms can save time and frustration.
July 2023
Content Marketing, Part 3: Distribution and Analysis; Critical Components of Effective Content Marketing Strategy
In today’s competitive markets, establishing a strong online presence is crucial for any law firm or professional services business seeking to attract clients and position themselves as thought leaders in their respective fields. While creating great content is imperative, it is equally important to promote it effectively. In this blog post, we will explore key distribution channels and provide insights and examples to help your content marketing deliver positive ROI.
June 2023