Thought Leadership

As 2025 approaches, Chief Marketing Officers (CMOs) and leaders are witnessing a significant evolution in SEO strategies due to the transformative power of AI.

October 2024

In today’s rapidly evolving technological landscape, Artificial Intelligence (AI) is no longer a distant concept but an integral part of our daily lives. But what does this mean for corporate business owners? How can AI, particularly in the form of generative AI, be utilized to drive business success? And what exactly is prompt engineering?

October 2024

While certain elements make marketing within the legal industry unique, such as the Rules of Professional Conduct and various state ethics guidance, law firms have quite a bit to learn from their counterparts in the B2B marketing space.

August 2024

In today’s competitive legal market, delivering exceptional legal services and serving as a strategic business partner to in-house counsel is no longer considered a differentiator by clients, but table stakes.

August 2024

In order to implement generative AI effectively, law firms must have organizational agility, and a willingness to embrace the cultural shifts that come with new technology and processes. Furia Rubel CEO and general counsel Gina Rubel recently published an article highlighting the importance of embracing innovation in order to maintain a competitive advantage.

May 2024

Gina Rubel, CEO & General Counsel of Furia Rubel, spoke with Delaware Valley University Assistant Professor Marion Callahan and her public relations students about PR as a career path and important tips for successful interactions with the media. Rubel’s book Everyday PR: Harnessing Public Relations to Build Relationships, Brands & Businesses is taught in Callahan’s course. The discussion highlights some of the key lessons Rubel has learned over her career as a PR strategist.

April 2024

In the bustling realm of marketing and public relations, the ability to assent to every request can seem like the golden standard for success. However, this relentless “yes” mantra isn’t always sustainable or strategic.

March 2024

In an age where digital footprints are as extensive as physical ones, consumer data privacy has become a hot-button issue garnering attention from legislators nationwide and leaders around the globe. New Jersey is the latest state to step into the arena with the enactment of its own comprehensive Consumer Data Privacy Law.

February 2024

Important conversations on Generative AI have flooded public discussion, as thinkers from a broad range of institutions strive to assess the most responsible way forward with this ever-changing technology. Here we provide a curated list of some of the most far-reaching of those discussions.

December 2023

Whether you’re creating content on behalf of a company or advancing your individual brand as a thought leader, podcasting can be an effective way to reach the audience you need to meet your business goals. In 2023, the number of podcast listeners reached 464.7 million, and all signs point to this format remaining a major source of information, inspiration, and entertainment to millions of people for the foreseeable future.

December 2023