The arrival of widely available AI tools brings both opportunity and risk, and Furia Rubel is committed to staying abreast of the most critical issues, trends and conversations. We created this Resource Center to help our clients and colleagues cut through the deluge of information.
Generative AI tools can greatly accelerate the delivery of marketing campaigns for organizations of all stripes and sizes. Here is an ongoing list of “staff picks” from the Furia Rubel team.
June 2023
In today’s competitive markets, establishing a strong online presence is crucial for any law firm or professional services business seeking to attract clients and position themselves as thought leaders in their respective fields. While creating great content is imperative, it is equally important to promote it effectively. In this blog post, we will explore key distribution channels and provide insights and examples to help your content marketing deliver positive ROI.
June 2023
It is no secret that valuable content is critical to the effectiveness of a law firm’s website. It is also key to engaging your target audience(s), building brand awareness, and generating interest in your law firm and its services. However, creating content that supports your business goals and truly resonates with your audience(s) can be a challenge for any law firm
June 2023
Content creation is part of doing business today. Effective content – whether that is website content, thought leadership, webinars, etc. – contributes to a strong digital presence that supports business development and brand awareness.
May 2023
This popular business maxim applies to every sector of the marketplace, including the legal profession. To thrive continuously over the long haul, law firms must be prepared to change to meet the demands of a changing marketplace shaped by the changing desires and expectations of clients.
April 2023
Perception is everything in the legal industry. And with an effective positioning statement, you can shape that perception and define how you want to be viewed in the market. A positioning statement is a concise, unique message that describes your service and target audience and explains how it fills a market need.
April 2023
Marketing teams are busy. Attorneys are focused on clients. Website projects require attention to detail, experience and focus. It is no wonder then, that many organizations struggle to get website redesign projects over the finish line. In this article, we’ll cover the steps in a website redesign process, some of the common hurdles, and how to overcome them.
April 2023
![Generative AI for Legal Marketing: Today’s Pros and Pitfalls [Published in Legaltech News]](https://www.furiarubel.com/wp-content/uploads/2023/04/Copy-of-@furiarubel-2.png)
Gina Rubel is published in Legaltech News addressing recent developments in generative AI and their implications for legal marketing.
April 2023
![How to Waste Time and Money In Legal Marketing [Published in Marketing the Law Firm]](https://www.furiarubel.com/wp-content/uploads/2023/03/Copy-of-@furiarubel-5.png)
Furia Rubel CEO and general counsel Gina Rubel recently published an article outlining various fraudulent email solicitations that are commonly sent to lawyers. She cautions law firms to be wary of sales pitches that will waste time, money, and resources.
March 2023
Boost your professional network and position your firm as an industry leader by leveraging your association membership for business development and client retention. Sharing valuable information and making memorable connections establishes you as a credible legal source and a trusted expert in your practice area.
March 2023
