Generative AI: Discussions on the Future Impact

Generative AI: Discussions on the Future Impact

Important conversations on Generative AI have flooded public discussion, as thinkers from a broad range of institutions strive to assess the most responsible way forward with this ever-changing technology. Here we provide a curated list of some of the most far-reaching of those discussions.

June 2023

Generative AI: A Sample Policy for Organizations

Generative AI: A Sample Policy for Organizations

Organizations of all sizes must consider both the potential and the risk associated with the use of AI tools. All stakeholders need clear guidance on how AI may be used in the delivery of products or services.

June 2023

Content Marketing, Part 3: Distribution and Analysis; Critical Components of Effective Content Marketing Strategy

Content Marketing, Part 3: Distribution and Analysis; Critical Components of Effective Content Marketing Strategy

In today’s competitive markets, establishing a strong online presence is crucial for any law firm or professional services business seeking to attract clients and position themselves as thought leaders in their respective fields. While creating great content is imperative, it is equally important to promote it effectively. In this blog post, we will explore key distribution channels and provide insights and examples to help your content marketing deliver positive ROI.

June 2023

Content Marketing, Part 2:  Are You Creating Valuable Content? A Checklist for Law Firms

Content Marketing, Part 2: Are You Creating Valuable Content? A Checklist for Law Firms

It is no secret that valuable content is critical to the effectiveness of a law firm’s website. It is also key to engaging your target audience(s), building brand awareness, and generating interest in your law firm and its services. However, creating content that supports your business goals and truly resonates with your audience(s) can be a challenge for any law firm

June 2023

How Law Firms Can Grow Strategically to Serve a Changing Marketplace

How Law Firms Can Grow Strategically to Serve a Changing Marketplace

This popular business maxim applies to every sector of the marketplace, including the legal profession. To thrive continuously over the long haul, law firms must be prepared to change to meet the demands of a changing marketplace shaped by the changing desires and expectations of clients.

April 2023

Website Project Management:  Things to Know Before You Start

Website Project Management: Things to Know Before You Start

Marketing teams are busy. Attorneys are focused on clients. Website projects require attention to detail, experience and focus. It is no wonder then, that many organizations struggle to get website redesign projects over the finish line. In this article, we’ll cover the steps in a website redesign process, some of the common hurdles, and how to overcome them.

April 2023