All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
For decades, law firm marketing and business development professionals were viewed primarily as operational support and excluded from strategic conversations shaping the firm’s future. That model no longer reflects the realities of today’s legal marketplace.
May 2026
Thought leadership authored by lawyers has become one of the most effective tools in legal PR because it does two things simultaneously: it builds human credibility and creates durable, discoverable content. When an attorney publishes in a respected outlet, they are not just sharing an opinion.
April 2026
When a prospective client or referral source searches for legal services today, they may never visit your website. Google’s AI Overviews now answer questions directly on the results page, synthesizing sources and surfacing names without requiring a single click.
April 2026
Every day, someone’s reputation is on trial. Sometimes, it’s a person. Sometimes, it’s a brand. Sometimes, it’s an entire organization, judged not by what it says, but by what people believe about it.
October 2025
In a recent piece, PR Daily describes how Tylenol faces a new crisis, and echoes of 1982 loom large, observing that the current storm “raises tough questions for the brand about how to manage uncertainty, protect scientific credibility, and remain nimble amid misinformation.”
October 2025
The shifting political landscape under the Trump administration has placed law firms at the epicenter of critical messaging around executive orders, EEOC directives, amicus briefs, and public policy positions.
September 2025
If you’ve searched online lately, you’ve probably noticed: something’s different. Search results aren’t what they used to be.
July 2025
Most business leaders understand that public relations (PR) is an important part of their business strategy.
June 2025
True thought leadership – the kind that drives authentic conversations – isn’t about producing more content. It’s about creating strategic, bold, and different ideas that inspire action.
June 2025
An interview with a journalist is more than just a conversation. It’s a chance to share authentic insights, showcase your expertise, and position yourself as a thought leader in your field. But navigating these moments without guidance can feel like stepping onto an unpredictable stage.
March 2025