How Lawyers Can Correct the De Facto Segregation Myth

How Lawyers Can Correct the De Facto Segregation Myth

In this article, Gina Rubel and Susan Freeman address the de facto segregation myth, why it is harmful and pervasive, and ways for law firms to address it. [Originally published in The Legal Intelligencer]

October 2021

Public Relations for Lawyers: How to Measure Public Relations Success

Public Relations for Lawyers: How to Measure Public Relations Success

Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.

January 2019

Public Relations for Lawyers: Social Media Engagement

Public Relations for Lawyers: Social Media Engagement

Social media engagement should be a tactic in your law firm’s public relations and marketing plan. Social media engagement provides a cost-effective and timely way to communicate with clients and prospects. When managed properly any sized law firm can gain exposure and an advantage over competition with strategic use of social media.

December 2018

Public Relations for Lawyers: Own Your Reputation

Public Relations for Lawyers: Own Your Reputation

Lawyers have countless encounters with target audiences on a daily basis and the power to control messaging in person, online, and over the phone. Learn how to leave a lasting impression in person, over the phone and online to own your lawyer reputation.

October 2018

Public Relations for Lawyers: Media Outreach Tools Part 2

Public Relations for Lawyers: Media Outreach Tools Part 2

As with all public relations efforts, identify what you want to accomplish. Once you know your goal, you can then pick and choose among the media relations tools that will accomplish your objectives. They include the press release, law firm backgrounder, press kit, op-ed, letter to the editor, calendar listing, Q&A, fact sheet and media advisory for your law firm PR efforts.

October 2018

Public Relations for Lawyers: Media Outreach Tools Part 1

Public Relations for Lawyers: Media Outreach Tools Part 1

Media relations starts with the relationship your law firm develops with journalists, editors, reporters and media outlets. It is a process of developing relationships that can lead to media coverage in newspapers, magazines, television, radio, and online. The press release is just one law firm media relations tool.

September 2018

Law Firm Awards, Ratings and Directories

Law Firm Awards, Ratings and Directories

Whether or not you believe in ratings, directories and awards programs, your clients may use them to validate or differentiate your law firm and lawyers. Take advantage of law firm awards as marketing opportunities.

August 2018

Community Relations Planning for Your Law Firm

Community Relations Planning for Your Law Firm

In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.

July 2018

How Speaking Engagements Support Law Firm Business Development

How Speaking Engagements Support Law Firm Business Development

Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.

June 2018