Development, production and management of marketing and advertising campaigns that align with brand messaging and are strategically targeted to key audiences.
Strategic brand development for organizations in various stages of business, including brand rationale, target audience research and focus group services, design, positioning statements, key messages and taglines.
Enhance long-term growth potential by identifying and cultivating key relationships and partnerships and new strategic markets.
When clients face a crossroads in their business, Furia Rubel can help.
Creating and distributing valuable content that is on-brand, consistent and sought after by target audiences, while driving profitable business within and between industries.
Providing strategies that help clients minimize the damage from a public crisis or negative media coverage and preparing statements that defend a company’s hard-earned reputation.
Inbound marketing, content asset promotion, optimizing internet searchability and ranking, social media engagement, and online public relations that boost digital presence and recognition.
Furia Rubel has niched in law firm marketing for nearly 20 years serving Am Law 350 mid-market law firms. We provide custom, measurable, integrated, and proactive legal marketing solutions to meet our clients’ business and talent retention and acquisition goals. Furia Rubel knows lawyers – we’re owned by one.
Helping clients maximize their reputations and make their case in the court of public opinion through strategic messaging and media management is a key strength for us at Furia Rubel.
Media relations is the art and science of storytelling. It requires strategic management of your key messages coupled with a strong understanding of the current media landscape and opportunities. Done correctly, strategic media relations increases brand awareness and credibility and engages your target audience.
Effective media training helps businesses to master the art of influencing the public through media relations. Businesses of all types turn to Furia Rubel for media training as part of their public relations and crisis communications efforts.
Strategize a tactical execution to ensure solid positioning of the M&A, create a seamless internal integration process, and a proactive issues management plan that portrays and complements the new entity.
Some clients want press, others want to minimize their exposure. Furia Rubel’s public relations experts help clients to manage public relations strategies that support business development, client retention and acquisition, and reputation management.
STRIDE is an acronym for Structured Training and Resources for Innovation, Differentiation, and Effectiveness. This program provides law firms with the tools they need to maintain strong media relations and crisis communication strategies. Our team provides in-depth training via short-term engagements that give attorneys and internal teams a strong foundation from which they can move forward independently.
Strategize content mission based on client goals and objectives, design content marketing plan, optimize performance and provide regular reporting and analytics.
In-depth communications assessments with key players, careful evaluation of goals and objectives, identifying target audiences, and developing a comprehensive and customized plan utilizing integrated communications strategies and tactics.
Project management and creative direction including strategic planning, user experience review, conversion rate optimization, and content writing, posting and sharing.
Business-to-business marketing and PR services to drive client acquisition and retention.
Communications and outreach support for school districts, private schools and higher education colleges and universities.
Marketing, communications and PR for national and regional banks, insurance providers, financial advisors and lenders.
Supporting the marketing and public relations needs of government agencies on the state, city, township and borough levels.
Community engagement for physical and mental health service providers, emotional support and spiritual organizations.
Customized, integrated marketing and PR for law firms and legal organizations of all sizes, including national, regional, mid-size and Am Law 200.
Associations, non-profit organizations and NGOs, trade relations, member-based groups and organizations.
Serving the technology and legaltech industries on a national and global scale.
Strategic marketing and PR for cultural institutions, community programs, museums, REITs and commercial real estate developers.