Content MarketingWhat is Content Marketing? 

We often get asked this question. Content marketing involves the creation of strategic, audience-focused materials that can be shared online. Strategic content marketing supports a company’s digital marketing strategy including website optimization, mobile marketing, SEO, SEM and social media engagement.

The key to content marketing is to make sure it is something of value to your target audience. You want users to view your content and say, “That’s important information and worth saving or sharing with my network.”

Valuable content that is shared by your audience helps to create awareness, develop thought leadership, increase search engine optimization and establish trust.

According to the Content Marketing Institutecontent strategy considers an organization’s content holistically and shapes the way that body of content influences people’s experiences with the brand. Content marketing strategy determines what content will build the customer base by helping people make decisions at various points in their experience with the brand. A strategic content marketing strategy also takes search engine optimization and share-ability into consideration.

It is essential to leverage content within an integrated communications strategy and plan:

  • Unify brand communications and leverage content to support your business objective
  • Measure and evaluate data to refine your content strategy
  • Support and communicate your firm’s key messages
  • Speak directly to the needs of your target audience

The content and tools we provide for Furia Rubel clients ensures they reach their target audience through SEO and SEM best practices. We create valuable and relevant content to help build brand awareness, educate the target audience, share content of value, keep the information fresh, engage readers and raise the subject expertise exposure for best optimization and conversion results.

Types of Content Produced by Furia Rubel

  • Articles and white papers
  • Blogs
  • eBooks
  • FAQs
  • Infographics
  • News, press releases, articles and whitepapers
  • Photos and images
  • Podcasts and audiocasts
  • Presentation materials such as PowerPoint and Prezi slideshows
  • Presentations (PowerPoint and Prezi)
  • Press kits
  • Social media posts
  • Videos
  • Webinars, webcasts, podcasts and audiocasts
  • Website content

At Furia Rubel, we value content in both volume and depth. Content marketing helps reach prospects on at all stages of the buyer’s journey and pulls them in to learn more about the products and services you have to offer.

At Furia Rubel, we value content in both volume and depth. Content marketing helps reach prospects on at all stages of the buyer’s journey and pulls them in to learn more about the products and services you have to offer.

Content Marketing Matters

It matters because content and information are what your customers want and can be delivered the way they want to receive it.

If you are looking to up your game and generate more business, now is the time to contact Furia Rubel for content marketing that drives business success.

Portfolio Highlights

From the Furia Rubel News Desk