Sometimes Law Firms Struggle to Manage Their Own Crises [Quoting Gina Rubel in Law.com International]
‘Sometimes Law Firms Struggle to Manage Their Own Crises’ by Christopher Niesche enlightens readers on the hardships and struggles law firms encounter when attempting to manage their own crises especially without a crisis communication plan.
Gina Rubel, Founder and CEO of Furia Rubel Communications, shares her perspective on law firm crisis matters and why it is important to have a law firm crisis communication plan.
Niesche notes, “Law firms are coming under public scrutiny for sexual harassment and bullying within their ranks as well as for representing controversial clients and the political affiliations of some of their lawyers.”
Read: Lessons in Law Firm Reputation Management: How Firm Leaders Should Prepare for Public Scrutiny When Representing Political Clients
Rubel said, “Like many organizations, law firms typically do not do a great job of handling their own crises internally. Lawyers usually operate in a world of facts and evidence: it doesn’t matter what is true, it matters what you can prove. The public, particularly if a crisis becomes a media or social media frenzy, doesn’t care what can be proven. They care about what they believe to be true, facts or no facts.”
The article notes, “Rubel said sometimes attorney-client privilege can limit a firm’s ability to respond to a public crisis, but saying nothing is still not advisable. Her [law firm marketing agency] often counsels clients to make a statement that acknowledges the issue and broadly outlines what the firm is doing about it, while remembering that public statements must also be in the best interests of clients. Sometimes firms struggle to respond appropriately to their own crisis because of a gap in the way lawyers see the world and the way the general public sees the world, she said.”
Rubel has handled drafting and executing crisis communication plans for law firms and corporations internationally for more than two decades.
For the full article, click on the link, ‘Sometimes Law Firms Struggle to Manage Their Own Crises’ [Subscription required]
Related Crisis Communication Plan Topics:
- Controversial Clients Are Nothing New for Law Firms—but Consequences Might Be Quotes Gina Rubel [Law.com Trendspotter]
- Leading Through Conflict and Crisis
- Public Relations and Crisis Planning – The Second Phase Podcast
- How To Build a Law Firm Culture That Does Not Tolerate Sexual Harassment [Mid-Market Report]