The Challenge

As Law Firm Marketing Agency Of Record

Willig, Williams & Davidson of Philadelphia is one of the largest and most respected union-side labor law firms in the United States. Founded in 1979, the diverse legal team focuses on representing labor unions, employee benefit funds, and individual working people and their families. Primary practice areas include labor law, employment law, employee benefits, family law and workers’ compensation. Willig, Williams & Davidson is a solid legal practice, employing its expertise in traditional areas. But in the hyper-competitive market in which many law firms find themselves, standing out from the competition is as important as properly managing union contract negotiations. The firm’s founding and managing partner, Deborah R. Willig, approached Furia Rubel in 2008 to help the firm with its law firm marketing and public relations needs. The first priority was the firm’s website which was comprised of a few static HTML pages for a law firm of more than 40 lawyers. Since then, Furia Rubel has served every year as the firm’s law firm marketing agency of record. For more than a decade, Furia Rubel and Willig, Williams & Davidson have worked together to develop strategies and implement campaigns that support the firm’s overall business development efforts. It’s impossible to tell the entire story in a law firm marketing portfolio, so here is just a glimpse.


Successful award applications


Average enewsletter open rate with the highest at 40%


Print, broadcast and online media mentions


People reached on organic Facebook posts

Our Deliverables

As Law Firm Marketing Agency Of Record

As the law firm marketing agency of record, Furia Rubel handles all integrated marketing strategies and tactics on behalf of Willig, Williams & Davidson. Just some of the work handled by the agency includes:

You also can check out some of the hundreds of news clips from over the years including:

The agency also produces the firm’s branded e-newsletters, places articles in vertical trade publications, promotes awards and is a counsel and hands-on resource for all mergers and acquisitions communications, advertising, graphic design, event planning, and more.

According to Deborah R. Willig, managing partner at Willig, Williams & Davidson, “Furia Rubel has helped us come up to speed with our website, e-newsletter, and all electronic communications. We received many complimentary calls when we launched our new website and have enjoyed increased visibility from the agency’s public relations efforts. While always providing straightforward counsel, Furia Rubel has also delivered cost-saving, cohesive, and successful solutions that have resulted in significant new business leads.”