‘More Law Firms Are Vetting Cases for Political Risks. But There’s No Foolproof Solution’ [Gina Rubel Quoted in Law.com/The National Law Journal]
Founder and CEO of Furia Rubel Communications, Gina F. Rubel, Esq., is quoted in a Law.com/ The National Law Journal article entitled ‘More Law Firms Are Vetting Cases for Political Risks. But There’s No Foolproof Solution’ by Dan Packel.
This article addresses the increasing amount of law firms seeking to evaluate their lawyers’ engagements for prospective political fallout, reputational risks and client conflicts.
While speaking at length to the reporter, law firm marketing expert, Gina Rubel noted that there is no single way to vet prospective engagements for the reputational fallout that can occur, especially in such a politically polarized environment. Small, mid-size and big law firms alike have come under fire in recent months for representing the “wrong” party, and yet, we believe that everyone deserves representation. The issues are much more complex than a “should we or shouldn’t we” discussion. There is a greater need for law firms to understand their own corporate culture, how it fits in to the cultures of their key client base, and how the court of public opinion views the issues and clients the attorneys choose to represent.
Rubel is quoted at the end of the article: “Most lawyers aren’t trained in the court of public opinion and won’t understand the ramifications of their actions when it comes to [representing political extremists]. But if no one [in the law firm] knew about [the representation], and this can affect the firm’s brand, then they did what they had to do [referring to firing the attorney who agreed to represent the My Pillow CEO, Mike Lindell, as local counsel], and they had every right to [fire him].”
For the full article, click on the link, ‘More Law Firms Are Vetting Cases for Political Risks. But There’s No Foolproof Solution’
Related Reputation Management Content:
Lessons in Law Firm Reputation Management: How Firm Leaders Should Prepare for Public Scrutiny When Representing Political Clients
Reputation Crisis and What a Law Firm Can Do About It, Part I [Mid-Market Report]
Reputation Crisis Management and What a Law Firm Can Do About It, Part II [Mid-Market Report]
Not If But When: Planning for the Crisis That Will Strike Your Law Firm