THE CHALLENGE – MUNICIPAL WEBSITE FOR DOYLESTOWN BOROUGH
Doylestown sits at the heart of Bucks County, Pennsylvania. The town and the surrounding community feature a pleasant mix of urban and rural life. Doylestown is home to more than 8,200 residents, while business and culture attract a significant number of additional visitors to town. Doylestown Borough partnered with Furia Rubel Communications to provide more focused communication activities online and to enhance the delivery of services and user experience (UX) for residents, businesses, and visitors via its municipal website for Doylestown Borough.
OUR DELIVERABLES – MUNICIPAL WEBSITE FOR DOYLESTOWN BOROUGH
Recognizing that a robust web presence is the preferred gateway for reams of information about a town, services, consumerism, and tourism, Furia Rubel redesigned the look, feel and navigation of the DoylestownBorough.net website to better the user experience (UX).
Furia Rubel worked with Doylestown Borough on the website redesign, reogranized content, new content and strategic plan. Furia Rubel then developed and assisted with the launch and rollout plan.
The new municipal website for Doylestown Borough, Bucks County, incorporates custom photography, easy-to-use navigation, one-click access to Resident Government Services, Business Government Services and the areas of the website most used by visitors. The homepage also offers a glimpse at the most important and most recent news, events, and public meetings – with important sub-navigation links to police, fire, emergency preparedness and Bucks County information.
According to Borough Manager John H. Davis, “The new site is an online Borough Hall, open 24/7, to provide immediate information and services to residents, businesses, and visitors. The website enhances the quality and quantity of information available to borough residents, businesses, and visitors while featuring an improved colorful design and integrating social media. The new user-friendly Government E-Services menu revolutionizes resident contact with Borough Hall through easy navigation to information about common interactions such as applying for permits, understanding the Historic District, or registering deeds.” Click on the “plus” icon to the left to see the Doylestown Borough website design.