THE CHALLENGE — SENIOR LIVING SERVICES MARKETING & PUBLIC RELATIONS
The NewCourtland Network provides home- and community-based services for senior citizens, including help with affordable housing and skilled nursing care. They have worked with Furia Rubel for a number of years as a strategic partner for senior living services marketing & public relations.
As many baby boomers reach age 65 and beyond, it is becoming increasingly important to both these seniors and their millennial children to hear from organizations that can provide care to seniors — whether that care is at home or in a retirement community setting.
OUR DELIVERABLES — SENIOR LIVING SERVICES MARKETING & PUBLIC RELATIONS
Furia Rubel has delivered the following support NewCourtland for senior living services marketing:
- Brand design and development — everything from web to stationery to posters and other printed materials
- Brand standards guide — a document ensuring consistency in the look and, ultimately, recognizability of the NewCourtland brand and its subbrands
- Display advertising for local and regional print publications throughout the Philadelphia marketplace
- PowerPoint presentation design — providing brand consistency for use internally and externally
- Website design and programming — Furia Rubel has provided design and development for several senior living services websites for NewCourtland and its subbrands
- Location map (print and interactive) — the interactive map is a highly used and valued communication tool for NewCourtland senior services and its current and prospective residents and families
- Newsletter formatting and print management — internal and external communications are an important tool for the organization to say actively engaged in the senior services market
Furia Rubel has also provided Chinese language materials for one of the organization’s key audiences.
Michael Hagarty, marketing communications manager for NewCourtland Senior Services, said, “Furia Rubel consistently supplies thoughtful options and strategies to support our marketing efforts. Thar are readily available to design, develop and deliver the items we need: logos, newsletters, websites, transit advertising and everything in between. NewCourtland has been very satisfied with our long-standing partnership with the marketing and PR agency. Furia Rubel is an excellent agency that provides creative and professional services.”