When you publish an article or other forms of content, you can repurpose it in multiple ways. There are many digital platforms available to help you repurpose content such as articles into blogs, white papers, industry reports, presentations, surveys, and other types of content.

In an article published in Pivot.Today, Gina Rubel outlines the marketing benefits of repurposing content for small businesses. Remember to adopt a C.O.P.E. mentality – create once, publish everywhere.