The Challenge

Nonprofit Public Relations

The Hepatitis B Foundation, headquartered in Doylestown, Pennsylvania, is the only national nonprofit organization dedicated to finding a cure and improving the quality of life for those affected by hepatitis B worldwide. The foundation’s commitment includes funding focused research, promoting disease awareness, supporting immunization and treatment initiatives, and serving as the primary source of information for patients and their families, the medical and scientific communities, and the general public.The foundation’s objectives for engaging in strategic marketing and nonprofit public relations were to:

  • Clearly communicate about the Hepatitis B Foundation and its relationships with the Pennsylvania Biotechnology Center, Baruch S. Blumberg Institute, Hep B United, Liver Cancer Connect, and others;
  • Position the foundation and its staff as thought leaders in their fields;
  • Increase awareness, publicity and name recognition; and
  • Publish and promote news stories and events for the foundation and its subsidiaries in order to build awareness and raise funds.
Hepatitis B Foundation Honors National Hepatitis Month

Hepatitis B Foundation Honors National Hepatitis Month in Bucks County, PA with NBC10 Anchor Lori Wilson

1 Billion +

Estimated media impressions

$5 Million +

In media placement value

40,000 +

Views of campaign videos on YouTube

Our Deliverables

Nonprofit Public Relations

Furia Rubel has worked with the Hepatitis B Foundation since 2005 handling public relations strategy and engagement. Here are just some of the programs supported by Furia Rubel.

  • 20th anniversary and 25th anniversary celebrations and videos
  • B A Hero! campaign and city-wide screening day
  • B Informed patient conferences
  • Believe In The Cure Bike Tour
  • Blumberg Institute grand opening
  • Charles Sigety Family Research Scholarship
  • Congressional briefings
  • Crystal Ball Galas
  • Entrepreneurs’ Wing grand opening
  • Feldstein Pavilion grand opening
  • Gateway to Care campaign
  • Grant applications and promotions
  • Hep B Free Philadelphia campaign
  • Hep B United campaign and flash mobs
  • High school science awards and summer enrichment programs
  • May Hepatitis Awareness Month campaigns
  • Merck Natural Products Library donation
  • Michael Sofia Award
  • Natural Products Discovery Institute grand opening
  • Nobel Challenge fundraising campaign
  • Pennsylvania Biotechnology Center Economic Impact Study
  • Pennsylvania Biotechnology Center grand opening
  • PharmaVOICE 100 Award
  • Philadelphia Business Journal Life Sciences Award and Women of Distinction Award
  • Princeton Workshops
  • Regional Biotechnology Annual Conferences
  • Research laboratory ribbon cutting
  • SmartCEO Circle of Excellence Award
  • Succession planning
  • World Hepatitis Day awareness campaign

Throughout the years, Furia Rubel has garnered media attention from outlets across the United States and in several countries in Asia. The Hepatitis B Foundation has been featured on every major television network, in every Philadelphia major print media outlet, in government, medical, Asian and philanthropy journals, and in Associated Press syndicated stories.

Hep B PA Biotech Entrepreneurs Wing Grand Opening

Hepatitis B Foundation and PA Biotech Center Entrepreneurs’ Wing Grand Opening