THE CHALLENGE — LAW TECH MARKETING AND PUBLIC RELATIONS
Reed Tech, A LexisNexis® Company, provides information-based solutions to government clients, intellectual property entities, and companies in the life sciences. The firm takes terabytes of online data and converts it into useful information its clients can use for important business decisions.
As a provider of business information, Reed Tech faced a dilemma: The more online information there is on a given subject, the harder it could be for its name to show up near the top of the list in online search results. Considering that Reed Tech’s competitors may be other companies or even internal research departments, being able to stand out quickly is extremely important for the firm.
Effective search engine optimization (SEO) depends on many factors, including the actual content being shared, traffic to a website, and how current and up-to-date information is on a site. Having a site with constantly fresh content would therefore help Reed Tech’s SEO.
OUR DELIVERABLES — LAW TECH MARKETING AND PUBLIC RELATIONS
Furia Rubel supplied Reed Tech with website content for ReedTech.com, along with ongoing content marketing and blog writing. The agency created supporting infographics and visual data graphics for Reed Tech’s legal and life sciences products and industry-tailored applications.
By providing timely information web visitors want to see, updating the content regularly, and adding shareable and valuable graphics, Reed Tech’s SEO steadily improved.
Elisa Rodgers, marketing manager for Reed Tech, said, “We have been extremely satisfied with Furia Rubel’s ability to provide us with a large volume of consistent, intelligent content for our website and blogs. Their creativity and knowledge really go a long way to support our internal marketing teams in their daily work.”