All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
We are quickly approaching the day of the general election on Nov. 3, and your vote matters. We wanted to remind you to check your voter registration and learn about voting methods, and to share with you other ways to engage beyond casting your ballot.
October 2020
What it meant to work and learn from home didn’t register with me until my first time logging onto a Zoom call for my Business Law class at Drexel University. I thought to myself, “This won’t last long.” Little did I know this would soon become my daily routine.
September 2020
Originally published by Attorney at Work, Silver Linings in Legal Marketing: Beyond Coronavirus shares how the COVID-19 pandemic has changed the way we live our lives. Gina Rubel reflects upon her silver linings and provides the silver linings of various professionals within her legal marketing network.
September 2020
While much of COVID-19’s disruption has been out of our control, it’s more important than ever for businesses to harness human resource tools they can control to help their organizations communicate and thrive, especially when onboarding new hires.
September 2020
Overt racism is easy to detect and has been brought to the surface for decades. It includes racial slurs like the “n” word, hate crimes, burning crosses, painting swastikas, violence against immigrants, dressing up in blackface or brownface, blatant use of stereotypes, and more. However, there are things I never knew about racist language which have come to the surface while I am learning to be an antiracist.
September 2020
This blog is an excerpt from Legal Marketing Coffee Talk, Episode 2020.08.17. During this discussion, Roy Sexton, the Director of Marketing at Clark Hill PLC, served as the host. He interviewed Lisa M. Simon, Chief Marketing and Business Development Officer at Lewis Roca Rothgerber Christie LLP.
September 2020
Since the killing of George Floyd and the social uprisings across the United States, Furia Rubel has reaffirmed our commitment to equity, diversity, inclusion, and anti-racism. As a team, we have been listening and learning about how to be better allies. In the spirit of that effort, I recently watched and reflected upon “A Discussion of Diversity, Equity & Inclusion in Public Relations and Beyond.” The program was presented by the Philadelphia Public Relations Association (PPRA).
August 2020
2020 marks 100 years since suffragists won women the right to vote. Ratified on Aug. 18, 1920, the 19th Amendment reads, “The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.”
August 2020
Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.
August 2020
When Congress created the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the Paycheck Protection Program was a cornerstone of the financial relief offered to small business owners. At the time, businesses such as restaurants, hotels, retailers and gyms were forced to furlough or lay off workers in droves.
July 2020