A Discussion Regarding Diversity, Equity, Inclusion, and Anti-Racism in Public Relations

A Discussion Regarding Diversity, Equity, Inclusion, and Anti-Racism in Public Relations

Since the killing of George Floyd and the social uprisings across the United States, Furia Rubel has reaffirmed our commitment to equity, diversity, inclusion, and anti-racism. As a team, we have been listening and learning about how to be better allies. In the spirit of that effort, I recently watched and reflected upon “A Discussion of Diversity, Equity & Inclusion in Public Relations and Beyond.” The program was presented by the Philadelphia Public Relations Association (PPRA).

August 2020

Content Marketing and Social Media: A Simple Guide for Professionals

Content Marketing and Social Media: A Simple Guide for Professionals

Professional service providers often ask about the importance of social media engagement and how it can benefit their business development efforts. This post covers why content marketing is important for business development, as well as, the strategy and implementation behind it.

August 2020

Public Discussion About PPP Loan Program Reveals Perception Pitfalls

Public Discussion About PPP Loan Program Reveals Perception Pitfalls

When Congress created the Coronavirus Aid, Relief, and Economic Security (CARES) Act, the Paycheck Protection Program was a cornerstone of the financial relief offered to small business owners. At the time, businesses such as restaurants, hotels, retailers and gyms were forced to furlough or lay off workers in droves.

July 2020

Moving Beyond ‘Slacktivism’ to Create Lasting Anti-Racism Change

Moving Beyond ‘Slacktivism’ to Create Lasting Anti-Racism Change

As anti-racism protests and movements have gained steam over the past few weeks, many supporters are grappling with their next steps. What can we do next to work to create lasting change and make the need for such protests obsolete? For some people, this is a new and maybe somewhat frightening question.

July 2020

Does Your Company Have an Employee Activist Policy?

Does Your Company Have an Employee Activist Policy?

As a way to create social change and right injustices, activism has been a part of human culture throughout human history. Indeed, activism has been at the heart of social change for centuries. But when it comes to the world of commerce, how do businesses approach social and activist movements? How should businesses handle activists within their own ranks?

June 2020

How to Keep Your Company Organized While Working Remotely

How to Keep Your Company Organized While Working Remotely

Tackling project management during COVID-19, when, oftentimes, no plan has been in place, can seem challenging, but these tips will help your company stay organized and keep forging ahead in a remote work environment.

June 2020