Choosing Positive Language for Pandemic Communications
Words matter.
Every successful communicator knows that, of course, but science is showing us that word choice matters even more than we may have thought.
June 2020
All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Words matter.
Every successful communicator knows that, of course, but science is showing us that word choice matters even more than we may have thought.
June 2020
I’ve heard a familiar response from journalists since March: “We’re inundated with coronavirus coverage. I’ll try to get to this next week.”
This is not unexpected. Coronavirus will be setting the media’s agenda for the foreseeable future, and newsrooms have been agile in reassigning roles and working remotely from home.
May 2020
As the sun rose over Philadelphia International Airport the morning of May 19, the orange-hued light illuminated an airport changed radically from the busy hub that area travelers would have recognized.
May 2020
Gina Rubel participated as a guest speaker on the SMART Business Revolution podcast, hosted by John Corcoran. Corcoran is the co-founder of Rise25 a company that works to unite businesses to ideal referral partners, clients, strategic partners and industry influencers.
May 2020
Many unforeseen crises ensued after COVID-19 silently swept through our states, placing a massive strain on people, businesses, and the economy. With the COVID-19 pandemic, we’re facing not just a monumental crisis but one that is fraught with many crises within it, which can lead to chaos.
May 2020
I started this blog post a few weeks ago and decided it was to be about the top apps that can help people alleviate stress and anxiety during this coronavirus. Then I read an article about Lorna Breen.
May 2020
Like many Americans who’ve been ordered to stay at home until the COVID-19 pandemic wanes, you may have used Zoom, either to stay in touch with a group of friends, family, colleagues, or to conference call with co-workers.
May 2020
To protect American workers, the U.S. Equal Employment Opportunity Commission (EEOC) on April 17, 2020, issued new guidance on the potential application of the Americans with Disabilities Act.
May 2020
For companies located in the Commonwealth of Pennsylvania, Furia Rubel’s headquarters, on April 23, 2020, Governor Tom Wolf Announced the Process to Reopen Pennsylvania.
May 2020
It’s clear this is a precedent setting time in history, filled with uncertainty, fear and sadness. It’s also a time when we are seeing what the American spirit is truly made of. We are strong, persistent and steadfast as a group. We also are exhibiting our collective creativity!
May 2020
