All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
It is accurate to assume that most attorneys use email to communicate, either personally or for law firm business. Yet certain aspects of email etiquette are often overlooked. As a legal marketing agency, Furia Rubel keeps on top of the ethical ramifications of written communications. Emails to clients are considered legal documents and can be binding contracts.
December 2017
Public relations is the art and science of proactive advocacy on the part of a company, individual or brand. It requires strategic management of your position statement and key messages in order to reach your target audiences, and through various tactics, establish good will and a mutual understanding.
December 2017
A smart law firm content marketing strategy is imperative for reaching new clients and building trust and awareness for your attorneys and practice areas. Content marketing includes videos, blogs, press releases, images, infographics, presentations, audiocasts, social media posts and more.
December 2017
November has arrived and with Halloween in the rearview mirror, the road to Thanksgiving and the holidays beyond begins to speed up. Thoughts of gifting to others abounds and before you know it, the office holiday party is next week.
November 2017
It was an impassioned cry for help from a legal marketer drowning in the deluge of awards programs and announcements going out to lawyers and law firms across the country. Legal awards programs are revenue drivers for the companies that sponsor them. And with money on the line, more and more awards programs are springing up all the time.
October 2017
Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business.
October 2017
We are pleased to have guest blogger Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler, share her strategic and actionable key themes from the LMA Southeast Conference.
September 2017
I attended the Lehigh Valley Women’s Summit, a one-day conference presented by the Lehigh Valley Chamber of Commerce, the Women’s Leadership Council of the United Way and Cedar Crest College. The event offers the chance to network with the women movers and shakers of the Allentown, Bethlehem and Easton area and all regions in between with speakers, breakout sessions, and vendors for business and personal services.
September 2017
In a recent letter to his staff, Amazon CEO Jeff Bezos outlines the proverbial “Day 1” landscape, while warning against the complacence of “Day 2.” In Bezos’ view, a company never can stop being a start-up. He believes that company leaders always need to think as they did on the first day of their business.
August 2017
An op-ed (opinion-editorial) is a form of writing that is used to express a personal opinion. It is an under-utilized and extremely powerful way to publish your opinion and to demonstrate your depth of knowledge on a particular topic. In this way, you are positioned as a thought leader in your area of expertise.
August 2017
Doylestown, PA
Philadelphia, PA
Pittsburgh, PA
Bernardsville, NJ
