Thought Leadership

Every legal service provider should be aware of ALM Media LLC “Best Of” surveys and how they can be used as valuable legal marketing and public relations tools.

February 2018

From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.

January 2018

Friends of Furia Rubel, we received a message today from LinkedIn regarding groups, which is important to your networking, business development, marketing and public relations efforts. Messages within groups will now show up in your individual newsfeed.

January 2018

I was recently asked to give advice to early-stage entrepreneurs regarding the most critical elements of starting a business. While there are many helpful step-by-step guides for how to start your small business, there are other things you need to think about as you follow your passion.

January 2018

It is accurate to assume that most attorneys use email to communicate, either personally or for law firm business. Yet certain aspects of email etiquette are often overlooked. As a legal marketing agency, Furia Rubel keeps on top of the ethical ramifications of written communications. Emails to clients are considered legal documents and can be binding contracts.

December 2017

Public relations is the art and science of proactive advocacy on the part of a company, individual or brand. It requires strategic management of your position statement and key messages in order to reach your target audiences, and through various tactics, establish good will and a mutual understanding.

December 2017

A smart law firm content marketing strategy is imperative for reaching new clients and building trust and awareness for your attorneys and practice areas. Content marketing includes videos, blogs, press releases, images, infographics, presentations, audiocasts, social media posts and more.

December 2017

It was an impassioned cry for help from a legal marketer drowning in the deluge of awards programs and announcements going out to lawyers and law firms across the country. Legal awards programs are revenue drivers for the companies that sponsor them. And with money on the line, more and more awards programs are springing up all the time.

October 2017

Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business.

October 2017

We are pleased to have guest blogger Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler, share her strategic and actionable key themes from the LMA Southeast Conference.

September 2017