The New Goldfish Attention Span in the Age of the Internet
When you are thinking about marketing and public relations in a world where people zoom by ads and content, it is a challenge to engage them successfully.
June 2017
All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
When you are thinking about marketing and public relations in a world where people zoom by ads and content, it is a challenge to engage them successfully.
June 2017
In honor of our marketing and public relations agency’s 15th anniversary, the Furia Rubel team enjoyed a company retreat at the Newseum in Washington, DC.
May 2017
Among the many benefits of an effective social media presence with relevant and regular content is that it can boost resident loyalty and engagement for municipalities.
May 2017
The Webby Awards estimates that there are now more than one billion websites. They awarded 407 Webbys in 2017 to honor the best the internet has to offer. Here are our favorites.
May 2017
Each year Cision surveys more than 1,500 journalists and influencers to gauge what is important to them and how they interact with public relations professionals and marketers. Their State of the Media Report provides insights for how PR pros and marketers, like us, can do a better job interacting with them.
May 2017
If you aren’t familiar with Snapchat, let’s start with the basics. Snapchat is a mobile photo messaging and multimedia sharing app which has been growing rapidly among mobile users (predominantly ages 18- 34). At the end of 2016, it had over 150 million active daily users among which 54 percent log in every day.
April 2017
The average person received 90 emails per day in 2016. As digital marketers, we want to ensure that our messaging stands out in the crowded email-marketing space. Unfortunately, email marketing messages that rely on only images and no words, are far more likely to miss their mark. Unless the email has a subject that has captured my attention, this email would immediately get deleted.
April 2017
You see a headline that makes you nod in agreement. You “like” it and move on to the next post. Some of the articles have no basis in fact, but you’re not reading the articles anyway, just the headlines. The more you click that blue thumbs-up emoji, the less the facts matter.
April 2017
A well-crafted call to action can boost conversions; it is the difference between a user bouncing away from a website and a reader becoming a customer by signing up to receive blog posts, reading your website, requesting a free trial, or even purchasing a product.
March 2017
Last week, I had the opportunity to attend a panel with some TV & radio news directors in the Philadelphia market. The event was hosted by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter and Drexel University.
March 2017
