Who’s the Next Best, Super Duper, Top Ranked, Amazing Attorney?

Who’s the Next Best, Super Duper, Top Ranked, Amazing Attorney?

It was an impassioned cry for help from a legal marketer drowning in the deluge of awards programs and announcements going out to lawyers and law firms across the country. Legal awards programs are revenue drivers for the companies that sponsor them. And with money on the line, more and more awards programs are springing up all the time.

October 2017

Shifts in the Legal Marketing Landscape

Shifts in the Legal Marketing Landscape

Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business.

October 2017

5 Actionable Takeaways for Law Firms from #LMASE17

5 Actionable Takeaways for Law Firms from #LMASE17

We are pleased to have guest blogger Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler, share her strategic and actionable key themes from the LMA Southeast Conference.

September 2017

#ClimbTogether: The Lehigh Valley Women’s Summit

#ClimbTogether: The Lehigh Valley Women’s Summit

I attended the Lehigh Valley Women’s Summit, a one-day conference presented by the Lehigh Valley Chamber of Commerce, the Women’s Leadership Council of the United Way and Cedar Crest College. The event offers the chance to network with the women movers and shakers of the Allentown, Bethlehem and Easton area and all regions in between with speakers, breakout sessions, and vendors for business and personal services.

September 2017

Transform Contentment and Attrition in Business

Transform Contentment and Attrition in Business

In a recent letter to his staff, Amazon CEO Jeff Bezos outlines the proverbial “Day 1” landscape, while warning against the complacence of “Day 2.” In Bezos’ view, a company never can stop being a start-up. He believes that company leaders always need to think as they did on the first day of their business.

August 2017

Make Your Opinion Count: Write an Op-Ed for Public Relations Visibility

Make Your Opinion Count: Write an Op-Ed for Public Relations Visibility

An op-ed (opinion-editorial) is a form of writing that is used to express a personal opinion. It is an under-utilized and extremely powerful way to publish your opinion and to demonstrate your depth of knowledge on a particular topic. In this way, you are positioned as a thought leader in your area of expertise.

August 2017

Facebook Changes Fake News Link Previews

Facebook Changes Fake News Link Previews

Big changes from Facebook have taken effect. In order to combat the ongoing spread of misinformation, Facebook has changed the way users can edit the previews of links that they post to the social media platform.

July 2017