Echo Chambers and Alternative Facts: PR in the Public Sphere

Echo Chambers and Alternative Facts: PR in the Public Sphere

You see a headline that makes you nod in agreement. You “like” it and move on to the next post. Some of the articles have no basis in fact, but you’re not reading the articles anyway, just the headlines. The more you click that blue thumbs-up emoji, the less the facts matter.

April 2017

How to Create an Effective Call to Action

How to Create an Effective Call to Action

A well-crafted call to action can boost conversions; it is the difference between a user bouncing away from a website and a reader becoming a customer by signing up to receive blog posts, reading your website, requesting a free trial, or even purchasing a product.

March 2017

Event Recap: Meet the Philadelphia TV & Radio News Directors

Event Recap: Meet the Philadelphia TV & Radio News Directors

Last week, I had the opportunity to attend a panel with some TV & radio news directors in the Philadelphia market. The event was hosted by the National Academy of Television Arts & Sciences Mid-Atlantic Chapter and Drexel University.

March 2017

Opportunity in Crisis – Marketing the Law Firm

Opportunity in Crisis – Marketing the Law Firm

We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.

July 2015