All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Furia Rubel was fortunate enough to have two fabulous marketing and public relations interns join us this summer. While it was clear that they both had a passion for the field and knew about the theories of marketing and public relations, our goal was to show them how to implement what they have learned.
August 2018
Whether or not you believe in ratings, directories and awards programs, your clients may use them to validate or differentiate your law firm and lawyers. Take advantage of law firm awards as marketing opportunities.
August 2018
There are currently some great podcasts available to lawyers, and more law firms are successfully utilizing podcasts for business development. Podcasts are accessible to lawyers anytime and anywhere making them a great content marketing tactic for law firms.
August 2018
Lawyers and law firms derive many benefits from effective blogging including business development, marketing and public relations, reputation management, and thought leadership. It’s important to first identify what you want to accomplish through blogging and then take the time to write effective and engaging blog posts.
August 2018
In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.
July 2018
Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.
July 2018
The Philadelphia Public Relations Association welcomed Tarana Burke, founder of the #MeToo movement, to talk about her career as an organizer and advocate, as well as, the power of communication in social movement campaigns at the annual meeting on June 5.
June 2018
Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.
June 2018
Writing often feels like a very daunting task to the busy attorney. When attorneys are told they should write an article on a particular topic, the reaction often is as if the attorney has been asked to eat nails. On the other hand, I have had the experience of working with attorneys who love to write more than they love to litigate.
May 2018
Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.
May 2018