All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.
June 2018
Writing often feels like a very daunting task to the busy attorney. When attorneys are told they should write an article on a particular topic, the reaction often is as if the attorney has been asked to eat nails. On the other hand, I have had the experience of working with attorneys who love to write more than they love to litigate.
May 2018
Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.
May 2018
You’ve just spent hours researching and writing an article that was accepted for publication in an influential media outlet. After you’re done celebrating this achievement, do you just let it ride and hope that everyone sees it? Absolutely not!
April 2018
An editorial calendar is a critical tool for organizing all of your law firm content. Depending on how extensive your content marketing plan is, your editorial calendar can be simple, or if you post more frequently it can be more comprehensive.
April 2018
Speak effectively with journalists by understanding their terminology and communicating in their language. Learn how to prepare for and execute television, radio and print interviews.
April 2018
Furia Rubel encourages law firm and corporate clients to devote more time to employee advocacy because it helps promote firm content and news due to Facebook’s algorithm changes.
March 2018
When the opportunity to work with the media arises, you need to be well prepared and media-trained to ensure that everything will run smoothly and effectively. I encourage every law firm, no matter how big or small, to have a written law firm media policy.
March 2018
Every legal service provider should be aware of ALM Media LLC “Best Of” surveys and how they can be used as valuable legal marketing and public relations tools.
February 2018
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From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.
January 2018