All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
As with all public relations efforts, identify what you want to accomplish. Once you know your goal, you can then pick and choose among the media relations tools that will accomplish your objectives. They include the press release, law firm backgrounder, press kit, op-ed, letter to the editor, calendar listing, Q&A, fact sheet and media advisory for your law firm PR efforts.
October 2018
Social media platforms come and go. And much like Friendster which launched in 2002 and shut down in 2015, Google+ profiles are going away by August 2019. What remains unknown is the extent of the public relations fallout from Google’s failure to disclose that it exposed the private data of hundreds of thousands of users.
October 2018
One of the most important rules of law firm public relations is to get ahead of the story, and this applies to anything unfavorable said about your company. Though it may seem insignificant, one reviewer’s comment has the potential to be seen by hundreds of people, some of whom may be potential clients or customers.
October 2018
Media relations starts with the relationship your law firm develops with journalists, editors, reporters and media outlets. It is a process of developing relationships that can lead to media coverage in newspapers, magazines, television, radio, and online. The press release is just one law firm media relations tool.
September 2018
Working with a certified women-owned business, such as Furia Rubel Marketing and Public Relations, demonstrates a company’s readiness to work with diverse markets, as well as support local communities.
September 2018
Regardless if it’s a website, a blog or your electronic newsletter, sticking to the same style throughout your writing is good for both consistency and for anyone in the media reading your content looking for source information, a quote to use in their article, or a possible reprint for their own publication.
September 2018
Furia Rubel was fortunate enough to have two fabulous marketing and public relations interns join us this summer. While it was clear that they both had a passion for the field and knew about the theories of marketing and public relations, our goal was to show them how to implement what they have learned.
August 2018
Whether or not you believe in ratings, directories and awards programs, your clients may use them to validate or differentiate your law firm and lawyers. Take advantage of law firm awards as marketing opportunities.
August 2018
There are currently some great podcasts available to lawyers, and more law firms are successfully utilizing podcasts for business development. Podcasts are accessible to lawyers anytime and anywhere making them a great content marketing tactic for law firms.
August 2018
Lawyers and law firms derive many benefits from effective blogging including business development, marketing and public relations, reputation management, and thought leadership. It’s important to first identify what you want to accomplish through blogging and then take the time to write effective and engaging blog posts.
August 2018
