All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Your company has decided to rebrand itself. Perhaps a merger has occurred or your brand doesn’t differentiate you from the competition. Before diving in and recreating a logo, follow these steps to ensure a successful business result.
July 2019
Bad online reviews are more common that you may expect and happen to the best and most reputable businesses. It’s how you handle these negative reviews that count.
June 2019
Almost daily we share marketing, public relations and crisis communications articles internally and just about weekly, we publish blogs of importance to our audience. Here are some that our team agreed are worthy of resharing.
June 2019
Despite newsrooms closing, resources dwindling, and increasing accusations of “fake news,” news engagement is increasing among Americans.
May 2019
Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page?
May 2019
They can look like real e-mails, whether they’re sent from someone pretending to be an attorney from your firm or a customer service agent for your credit card company. However, when you look closely, something is a bit off about the sender’s address.
April 2019
A company trying to sell you a free web analysis typically knows little about your business and almost never asks about your company’s larger objectives and business strategies.
March 2019
Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?
March 2019
In the age of work and message overload, executives and leaders can find themselves overextended and over-scheduled, drowning in a sea of meetings, emails, social media messages, texts, voicemails and snail mail, all which require attention.
February 2019
It’s important to understand that “off the record” means different things to different journalists. Learn how to navigate sensitive conversations with the media by establishing clear terms and building trust.
January 2019