All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
They can look like real e-mails, whether they’re sent from someone pretending to be an attorney from your firm or a customer service agent for your credit card company. However, when you look closely, something is a bit off about the sender’s address.
April 2019
A company trying to sell you a free web analysis typically knows little about your business and almost never asks about your company’s larger objectives and business strategies.
March 2019
Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?
March 2019
In the age of work and message overload, executives and leaders can find themselves overextended and over-scheduled, drowning in a sea of meetings, emails, social media messages, texts, voicemails and snail mail, all which require attention.
February 2019
It’s important to understand that “off the record” means different things to different journalists. Learn how to navigate sensitive conversations with the media by establishing clear terms and building trust.
January 2019
If recent years have shown us nothing else, it’s that the risk to an organization’s reputation posed by the possibility of a public crisis has grown exponentially in the digital age. Today, we firmly believe that it’s not a matter of if a crisis will happen, it’s a matter of when.
January 2019
Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.
January 2019
While not every incident will become a corporate crisis, the PR industry is seeing an enormous spike in need for crisis management. When a company has invested in a crisis response plan, executives can sleep better at night knowing they are better prepared to handle an incident when it arises.
December 2018
The outlook for 2019 is cautious for law firm managing partners, but technology has provided us with ways to connect with clients and prospective clients in many ways. Small and large businesses and law firms are speaking with their audiences rather than at them.
December 2018
Social media engagement should be a tactic in your law firm’s public relations and marketing plan. Social media engagement provides a cost-effective and timely way to communicate with clients and prospects. When managed properly any sized law firm can gain exposure and an advantage over competition with strategic use of social media.
December 2018