Tips for Writing Effective Attorney Bios
Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page?
May 2019
Protect Yourself from Phishing Scams
They can look like real e-mails, whether they’re sent from someone pretending to be an attorney from your firm or a customer service agent for your credit card company. However, when you look closely, something is a bit off about the sender’s address.
April 2019
Stop Falling for the Free Website Analytics Pitches
A company trying to sell you a free web analysis typically knows little about your business and almost never asks about your company’s larger objectives and business strategies.
March 2019
Differentiate Your Law Firm… Even if You Already Think You Do
Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?
March 2019
8 Leadership Tips to Help You ‘Manage Up’
In the age of work and message overload, executives and leaders can find themselves overextended and over-scheduled, drowning in a sea of meetings, emails, social media messages, texts, voicemails and snail mail, all which require attention.
February 2019
What Does it Mean to Go ‘Off the Record’?
It’s important to understand that “off the record” means different things to different journalists. Learn how to navigate sensitive conversations with the media by establishing clear terms and building trust.
January 2019
7 Crisis Management Lessons Organizations Can Learn from the Philadelphia Starbucks Arrest
If recent years have shown us nothing else, it’s that the risk to an organization’s reputation posed by the possibility of a public crisis has grown exponentially in the digital age. Today, we firmly believe that it’s not a matter of if a crisis will happen, it’s a matter of when.
January 2019
Public Relations for Lawyers: How to Measure Public Relations Success
Once you set measurable public relations objectives for your law firm and executed tactics to reach your target audiences, follow up on coverage, exposure, reach, placement, demand, impact, calls, leads generated and new business to measure law firm PR success.
January 2019
2019 PR Prediction: An Increased Need for Corporate Crisis Plans
While not every incident will become a corporate crisis, the PR industry is seeing an enormous spike in need for crisis management. When a company has invested in a crisis response plan, executives can sleep better at night knowing they are better prepared to handle an incident when it arises.
December 2018
What We’re Reading: Podcasting and PR, Listening to Managing Partners and Laughing With Technology
The outlook for 2019 is cautious for law firm managing partners, but technology has provided us with ways to connect with clients and prospective clients in many ways. Small and large businesses and law firms are speaking with their audiences rather than at them.
December 2018