10 Tips to Manage Through the Coronavirus Pandemic

10 Tips to Manage Through the Coronavirus Pandemic

For the greater part of 2020, most of our watercooler conversations have been about novel coronavirus, COVID-19, the 2020 presidential election, and the economy. As a crisis communications agency, we have been staying abreast of the latest information on coronavirus as we continue to counsel our clients, teammates, families and friends.

March 2020

Instagram for Law Firms: Do We or Don’t We?

Instagram for Law Firms: Do We or Don’t We?

We’re often asked whether Instagram is a good platform for law firms. While it is up to each firm, practice and attorney to evaluate Instagram’s fit in their marketing mix, several in-house legal professionals recently discussed how their law firms are finding success on Instagram.

March 2020

‘Demand that justice be done though the heavens fall’

‘Demand that justice be done though the heavens fall’

As we mark Black History Month, we pause to recognize Wells, who helped to launch the anti-lynching movement of the 1890s and drew attention to the use of lynching as a means of terrorizing and controlling freed black men and women after the abolition of slavery.

February 2020

Furia Rubel’s Commitment to Going Greener

Furia Rubel’s Commitment to Going Greener

Furia Rubel is committed to environmental sustainability and we’ve recommitted to a green office in 2020. Here in our renovated barn, the team has always recycled, kept a close eye on the thermostat, and turned off the lights and computers at the end of the day, but we’ve added a few extra ways to stay green.

February 2020

From Monitor to Paper: Why Colors Change Onscreen to Offscreen

From Monitor to Paper: Why Colors Change Onscreen to Offscreen

Your company has rebranded with a beautiful new logo and website. All of the new branded colors look great online, but when you begin rolling out the brand with new stationery and business cards, you notice the colors on the printed pieces do not match the vibrant colors you selected onscreen. All too often this scenario plays out with clients whose designers have not thought about the end product across all media, including print.

January 2020

How to Create and Implement Videos into Your Marketing Strategy

How to Create and Implement Videos into Your Marketing Strategy

The popularity of videos has increased significantly over the years with the desire of the consumer to get quick, visual and engaging content. Video is the secret to getting your content marketing noticed and amplifies the knowledge that you want to share with potential clients and recruits.

December 2019

Understanding Gender Communications in the 21st Century

Understanding Gender Communications in the 21st Century

When I came out of the closet several decades ago, one was simply gay. Then that changed to lesbian for women and gay for men. Then there was the term ally, used to indicate that a person was heterosexual, but a supporter of gay/lesbian rights. Somewhere along the line, it moved to GLBT/LGBT to be inclusive of the bisexual and transgender community members.

November 2019

Podcasts Take Professional Marketing by Storm

Podcasts Take Professional Marketing by Storm

Podcasts have become more popular than watching videos, reading electronic newsletters, and viewing television. For many professionals, they are used as a successful marketing and business development tool.

November 2019