Choosing Positive Language for Pandemic Communications
Words matter.
Every successful communicator knows that, of course, but science is showing us that word choice matters even more than we may have thought.
June 2020
Media Relations During a Pandemic
I’ve heard a familiar response from journalists since March: “We’re inundated with coronavirus coverage. I’ll try to get to this next week.”
This is not unexpected. Coronavirus will be setting the media’s agenda for the foreseeable future, and newsrooms have been agile in reassigning roles and working remotely from home.
May 2020
Air Travel and Tribulation in the ‘Now’ Normal
As the sun rose over Philadelphia International Airport the morning of May 19, the orange-hued light illuminated an airport changed radically from the busy hub that area travelers would have recognized.
May 2020
SMART Business Revolution Podcast Hosts Gina Rubel on Crisis Lessons for COVID-19
Gina Rubel participated as a guest speaker on the SMART Business Revolution podcast, hosted by John Corcoran. Corcoran is the co-founder of Rise25 a company that works to unite businesses to ideal referral partners, clients, strategic partners and industry influencers.
May 2020
Managing a Business Crisis During a Global Crisis: Top Takeaways
Many unforeseen crises ensued after COVID-19 silently swept through our states, placing a massive strain on people, businesses, and the economy. With the COVID-19 pandemic, we’re facing not just a monumental crisis but one that is fraught with many crises within it, which can lead to chaos.
May 2020
Protecting Your Privacy and Data During Virtual Meetings
Like many Americans who’ve been ordered to stay at home until the COVID-19 pandemic wanes, you may have used Zoom, either to stay in touch with a group of friends, family, colleagues, or to conference call with co-workers.
May 2020
Temperature Checks and Health Testing in the Coronavirus World
To protect American workers, the U.S. Equal Employment Opportunity Commission (EEOC) on April 17, 2020, issued new guidance on the potential application of the Americans with Disabilities Act.
May 2020
Process to Reopen Pennsylvania Businesses in the Coronavirus World
For companies located in the Commonwealth of Pennsylvania, Furia Rubel’s headquarters, on April 23, 2020, Governor Tom Wolf Announced the Process to Reopen Pennsylvania.
May 2020
15 Tips for Adjusting Your Social Media Strategy During COVID-19
As most of the country remains under a stay-at-home order, social media is surging. Some business owners may be tempted to put their marketing and social media on pause, but businesses need to remain engaged and agile in responding to the changing landscape of increased usage and new consumer needs.
April 2020
Getting Back to Work in the Coronavirus World: What Is the New ‘Business as Usual’?
As of April 2020, coronavirus was the leading cause of death in the United States this year. At the same time, many of us rightly fear the damage being done to the economy and the financial health of individual businesses and families as the stay-at-home orders continue. What will happen if business and life resume too quickly?
April 2020