Truth in Advertising, Cannabis, and the Importance of a Crisis Plan and Social Media Policy
If you’ve ever wondered whether Big Brother is watching you online, the answer is yes. This is happening in every regulated industry.
August 2019
Cybersecurity: How to Protect Yourself and Your Company
It is imperative to look forward with clear vision when it comes to data privacy and security which is one of the leading challenges facing today. Security issues aren’t going away. If anything, they will continue to get more complex as cybercriminals increase in sophistication.
July 2019
How to Tackle a Rebrand
Your company has decided to rebrand itself. Perhaps a merger has occurred or your brand doesn’t differentiate you from the competition. Before diving in and recreating a logo, follow these steps to ensure a successful business result.
July 2019
How to Deal with Negative Online Reviews and Tips on How to Increase Positive Reviews
Bad online reviews are more common that you may expect and happen to the best and most reputable businesses. It’s how you handle these negative reviews that count.
June 2019
Protecting Yourself from Phishing Scams, Drafting Effective Attorney Bios, and Making the Best Use of LinkedIn
Almost daily we share marketing, public relations and crisis communications articles internally and just about weekly, we publish blogs of importance to our audience. Here are some that our team agreed are worthy of resharing.
June 2019
Cision’s State of the Media Report 2019: What are Journalists Saying?
Despite newsrooms closing, resources dwindling, and increasing accusations of “fake news,” news engagement is increasing among Americans.
May 2019
Tips for Writing Effective Attorney Bios
Would it surprise you to know that the majority of visitor traffic to a law firm’s website does not come in through the home page?
May 2019
Protect Yourself from Phishing Scams
They can look like real e-mails, whether they’re sent from someone pretending to be an attorney from your firm or a customer service agent for your credit card company. However, when you look closely, something is a bit off about the sender’s address.
April 2019
Stop Falling for the Free Website Analytics Pitches
A company trying to sell you a free web analysis typically knows little about your business and almost never asks about your company’s larger objectives and business strategies.
March 2019
Differentiate Your Law Firm… Even if You Already Think You Do
Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?
March 2019