All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
In addition to tactics such as media relations, law firms can reach their target audience and build stronger relationships in the community through different law firm community relations planning.
July 2018
Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.
July 2018
The Philadelphia Public Relations Association welcomed Tarana Burke, founder of the #MeToo movement, to talk about her career as an organizer and advocate, as well as, the power of communication in social movement campaigns at the annual meeting on June 5.
June 2018
Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.
June 2018
Well-defined content marketing strategy and strategically-executed email marketing campaigns are tantamount to reaching your law firm’s target audience. How do you gauge success? Do you continue to use the same old plan? Included are 10 Email Marketing Tips for Law Firms.
May 2018
Writing often feels like a very daunting task to the busy attorney. When attorneys are told they should write an article on a particular topic, the reaction often is as if the attorney has been asked to eat nails. On the other hand, I have had the experience of working with attorneys who love to write more than they love to litigate.
May 2018
Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.
May 2018
Using an email signature not only helps convey your brand, but it’s like sending out your business card every time you email someone.
May 2018
You’ve just spent hours researching and writing an article that was accepted for publication in an influential media outlet. After you’re done celebrating this achievement, do you just let it ride and hope that everyone sees it? Absolutely not!
April 2018
An editorial calendar is a critical tool for organizing all of your law firm content. Depending on how extensive your content marketing plan is, your editorial calendar can be simple, or if you post more frequently it can be more comprehensive.
April 2018
