Law Firm Holiday Cards: What’s the Point?
Getting a head start on the holiday card season and making a few decisions now can save a lot of stress for your law firm as the holidays approach and the stress levels increase.
July 2018
“We Need Storytellers” #MeToo Movement Founder Speaks at PPRA Annual Meeting
The Philadelphia Public Relations Association welcomed Tarana Burke, founder of the #MeToo movement, to talk about her career as an organizer and advocate, as well as, the power of communication in social movement campaigns at the annual meeting on June 5.
June 2018
How Speaking Engagements Support Law Firm Business Development
Law firm business development encompasses a variety of integrated marketing tools. One great way to develop business as a lawyer is to speak at business forums, industry conferences, bar association meetings, seminars, universities, and CLE programs. This positions you as an expert in your areas of practice and industries served.
June 2018
Public Relations for Lawyers: Effective Strategies and Tactics to Capitalize on Writing for Publication
Writing often feels like a very daunting task to the busy attorney. When attorneys are told they should write an article on a particular topic, the reaction often is as if the attorney has been asked to eat nails. On the other hand, I have had the experience of working with attorneys who love to write more than they love to litigate.
May 2018
Weekly Rundown: Instagram, Working Smarter and more
Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.
May 2018
How to Capitalize on Repurposed Content
You’ve just spent hours researching and writing an article that was accepted for publication in an influential media outlet. After you’re done celebrating this achievement, do you just let it ride and hope that everyone sees it? Absolutely not!
April 2018
Why You Need a Content Editorial Calendar
An editorial calendar is a critical tool for organizing all of your law firm content. Depending on how extensive your content marketing plan is, your editorial calendar can be simple, or if you post more frequently it can be more comprehensive.
April 2018
Public Relations for Lawyers: Putting the Media to Work for You Part II
Speak effectively with journalists by understanding their terminology and communicating in their language. Learn how to prepare for and execute television, radio and print interviews.
April 2018
Changes to Facebook Provide Opportunity for Employee Advocacy Strategy
Furia Rubel encourages law firm and corporate clients to devote more time to employee advocacy because it helps promote firm content and news due to Facebook’s algorithm changes.
March 2018
Public Relations for Lawyers: Putting the Media to Work for You Part I
When the opportunity to work with the media arises, you need to be well prepared and media-trained to ensure that everything will run smoothly and effectively. I encourage every law firm, no matter how big or small, to have a written law firm media policy.
March 2018