Law Firm Marketing: An SEO Check List for CMOs [Part 1]

Law Firm Marketing: An SEO Check List for CMOs [Part 1]

The last 18 months has moved more of our activity online, accelerating a trend that was already well underway. In this post we’ll cover two SEO important law firm marketing topics that should be on the radar of CMOs and their legal marketing teams.

June 2021

7 Tips To Help Lawyers Become Legal Correspondents To The Media

7 Tips To Help Lawyers Become Legal Correspondents To The Media

When you think of legal media correspondents, who do you think of? Names that quickly come to mind for me are NBC’s Savannah Guthrie and Dan Abrams, NPR’s Nina Totenberg, MSNBC’s Ari Melber, and Ann Coulter. Then there are lots of famous criminal defense and civil rights lawyers who have made their mark on the media like Gloria Allred, Johnnie Cochran, Mark Geragos, and Leslie Abramson. While this is by no means an exhaustive list, it demonstrates that there are names of lawyers who come to mind quickly and are memorable because of their exploits in the media.

October 2019

Cybersecurity: How to Protect Yourself and Your Company

Cybersecurity: How to Protect Yourself and Your Company

It is imperative to look forward with clear vision when it comes to data privacy and security which is one of the leading challenges facing today. Security issues aren’t going away. If anything, they will continue to get more complex as cybercriminals increase in sophistication.

July 2019

Differentiate Your Law Firm… Even if You Already Think You Do

Differentiate Your Law Firm… Even if You Already Think You Do

Law firms have debated the question of how to differentiate for decades. They invest in branding, website redesigns, and innovative thinking to show they differ from their competition. But, at the end of the day, are they still making the same differentiation mistakes?

March 2019