All the questions we are asked about strategic marketing, public relations and social media are answered on our blog. If you have a burning question and you don’t find the answer on our site, be sure to let us know.
Vineyard Vines thrives while competitors wither, Instagram posts sink lawyer’s deadline-missing excuse, saying “no” to pointless busyness, and more in this week’s roundup of marketing, PR and business development articles.
May 2018
Speak effectively with journalists by understanding their terminology and communicating in their language. Learn how to prepare for and execute television, radio and print interviews.
April 2018
When the opportunity to work with the media arises, you need to be well prepared and media-trained to ensure that everything will run smoothly and effectively. I encourage every law firm, no matter how big or small, to have a written law firm media policy.
March 2018
Blogging is a type of content marketing that is an important ingredient in the communications plans that Furia Rubel creates as a part of legal marketing strategy to help our clients get noticed, but oftentimes, getting them to actually create the content is tough.
March 2018
Every legal service provider should be aware of ALM Media LLC “Best Of” surveys and how they can be used as valuable legal marketing and public relations tools.
February 2018
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From time to time, we share legal industry articles relevant to our law firm and legal service provider contacts. With all of the great legal marketing and law practice management information available today, here are a few recent articles that we recommend lawyers, legal administrators, managing partners and legal marketers read.
January 2018
It is accurate to assume that most attorneys use email to communicate, either personally or for law firm business. Yet certain aspects of email etiquette are often overlooked. As a legal marketing agency, Furia Rubel keeps on top of the ethical ramifications of written communications. Emails to clients are considered legal documents and can be binding contracts.
December 2017
Public relations is the art and science of proactive advocacy on the part of a company, individual or brand. It requires strategic management of your position statement and key messages in order to reach your target audiences, and through various tactics, establish good will and a mutual understanding.
December 2017
A smart law firm content marketing strategy is imperative for reaching new clients and building trust and awareness for your attorneys and practice areas. Content marketing includes videos, blogs, press releases, images, infographics, presentations, audiocasts, social media posts and more.
December 2017
It was an impassioned cry for help from a legal marketer drowning in the deluge of awards programs and announcements going out to lawyers and law firms across the country. Legal awards programs are revenue drivers for the companies that sponsor them. And with money on the line, more and more awards programs are springing up all the time.
October 2017
