Who’s the Next Best, Super Duper, Top Ranked, Amazing Attorney?

Who’s the Next Best, Super Duper, Top Ranked, Amazing Attorney?

It was an impassioned cry for help from a legal marketer drowning in the deluge of awards programs and announcements going out to lawyers and law firms across the country. Legal awards programs are revenue drivers for the companies that sponsor them. And with money on the line, more and more awards programs are springing up all the time.

October 2017

Shifts in the Legal Marketing Landscape

Shifts in the Legal Marketing Landscape

Since legal marketers embrace new technologies and solutions enthusiastically, here are a few excellent articles and presentations worth digesting if you are looking to grow your law firm or your personal book of business.

October 2017

5 Actionable Takeaways for Law Firms from #LMASE17

5 Actionable Takeaways for Law Firms from #LMASE17

We are pleased to have guest blogger Jennifer Simpson Carr, Business Development Manager at Lowenstein Sandler, share her strategic and actionable key themes from the LMA Southeast Conference.

September 2017

Opportunity in Crisis – Marketing the Law Firm

Opportunity in Crisis – Marketing the Law Firm

We often perceive a negative outcome in a legal case or a discredited witness in a trial to be a crisis, and we react principally to the danger attached to that concept. Our response at these times can make the crucial difference between success and failure. With every crisis, we must make a concerted effort to discover the opportunities inherent.

July 2015