Law firms like to trumpet as many strengths and achievements as possible on their websites and in marketing materials, but analysts say that the use of grandiose or overly broad terms can dilute a firm’s core message.

Here, experts discuss the three most overused terms in legal marketing and how firms can better highlight their most sterling qualities.

Gina F. Rubel, Furia Rubel’s CEO, was interviewed by Law360 and quoted in their article, The 3 Most Overused Legal Marketing Terms. Read what else she had to say at: http://www.law360.com/articles/724251/the-3-most-overused-legal-marketing-terms (Subscription Required)