Generative AI for Legal Marketing: Today’s Pros and Pitfalls [Published in Legaltech News]
Gina Rubel is published in Legaltech News addressing recent developments in generative AI and their implications for legal marketing. Rubel examines the benefits of various artificial intelligence tools for law firms as well as some pitfalls to avoid. If you’ve been wondering about how generative AI impacts legal marketing, Rubel’s article covers:
- Use cases for generative AI in law firms
- The generative AI tools that can be used for legal marketing
- Pros of using generative AI in legal marketing
- Pitfalls of generative AI in legal marketing
- Generative AI use policies and what should be included
She says, “Generative AI can automate tasks that would otherwise require a significant amount of human time and resources to complete manually. At this stage, Generative AI use can speed up many processes, but it does not replace the need for human engagement and review.”
On the other hand, she said, “When using generative AI, the information submitted typically goes to a third-party server controlled by the platform. Anything you post runs the risk of violating client confidentiality so if you’re drafting a press release, for example, about a client matter, be sure to be as generic as possible in your query.”
Quoted in the article are:
- Sam Altman, CEO of ChatGPT
- Lathrop GPM’s article on copyrighting AI-generated content
- Sarah Larson, EVP of Furia Rubel
- Keith Collins, The New York Times
- Leslie Richards, CIO of Furia Rubel
With regard to generative AI use policies, she says, “The development of new governance concepts to address the pitfalls and ethical repercussions of Generative AI must involve the evaluation of important questions across various functions of the law firm. They include risk management and compliance, legal, public relations and reputation management.”
Related articles:
- 10 AI Writing Tools Currently Available
- What is ChatGPT and why does it matter to public relations and marketing?
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