The Chief Innovation Officer of Furia Rubel Communications, Leslie Richards, has been helping marketing and design teams excel for more than 25 years. Since 2005, she has served in agency leadership positions where she spearheaded the development of branding, digital asset creation, and online marketing strategies for large healthcare and life science organizations; engineering and manufacturing companies; and legal and professional service firms. She has led the launch of more than 1,200 websites and countless digital campaigns.
A content marketing strategist, Leslie embraces the power of good data and combines analysis with a solid understanding of our clients’ business goals. Through a combination of messaging that resonates and data that informs, she deploys smart SEO tactics that support the strategic goals of every marketing, public relations and content campaign. As the agency’s Chief Innovation Officer, Leslie is committed to building alignment among all project stakeholders, growing and mentoring strong teams, and creating momentum in the delivery of client goals. She is focused on a deep understanding of product-market fit to grow revenue and build long-term client relationships.
As an early adopter of marketing automation programs, Leslie shares her fascination of artificial intelligence (AI) and its potential to transform the way companies go to market with members of the Furia Rubel team and its clients. She began her career in graphic design and educational publishing and embraced the technological transformation of both fields.
Leslie also is the co-founder of Immigrant Rights Action, a nonprofit organization serving the undocumented community in Bucks County, Pa. The organization has supported more than 80 immigrant rights legal cases; met with state representatives and U.S. congressmen to advocate for immigration reform; built a robust volunteer program; provided “Know Your Rights” training for immigrants and their employers; and has partnered with HIAS PA to provide legal clinics in Bucks County.
In her spare time, Leslie is a painter and printmaker. Originally trained as a potter, she enjoys creative processes that are centuries old as a means of connecting to fundamental human aspirations. She has received a Vermont Council on the Arts Grant and has shown her work throughout the United States.