Furia Rubel is recognized regionally and nationally for our award-winning, integrated marketing and public relations expertise.
Our team has published widely on crisis communications, media relations, media training and publicity, professional development, productivity, small business public relations strategy and tactics, social media, and law firm public relations and marketing.
![Perception Is Everything: Why Law Firm Market Positioning Matters More Than Ever [Published in Attorney at Work]](https://www.furiarubel.com/wp-content/uploads/2025/11/frc-media-mention-11-17-2025-2-300x300.jpg)
Lawyers want their clients to view them as trusted advisors and forward-thinking problem-solvers, but if they have not clearly articulated the value they bring, they will not be visible in a crowded marketplace.
November 2025
![What Every Law Firm Leader Should Know About Media Relations [Published in Prawo.pl]](https://www.furiarubel.com/wp-content/uploads/2025/10/frc-media-mention-10-01-2025-300x300.jpg)
When attorneys speak publicly about a case, their firm, or a social or political issue, the media listens.
October 2025
![Human-Centered Leadership Is the Differentiator in the AI Age [Published in Bloomberg Law]](https://www.furiarubel.com/wp-content/uploads/2025/10/Deb-Media-Mention-300x300.jpg)
Generative AI is revolutionizing legal practice, streamlining processes and making workflows more efficient than ever before. However, AI cannot replace uniquely human skills, such as emotional intelligence, relationship building, and strategic thinking.
October 2025
![After Perkins Lawyer Firing, Law Firms ‘Between a Rock and a Hard Place’ in Policing Social Media [The American Lawyer Quotes Gina Rubel]](https://www.furiarubel.com/wp-content/uploads/2025/09/frc-media-mention-09-19-2025-300x300.jpg)
Perkins Coie has fired a lawyer for a social media post criticizing conservative activist Charlie Kirk and the Trump administration shortly after Kirk was killed.
September 2025
![Why Transparency Is the New Currency For Law Firm Leaders [Published in Law.com]](https://www.furiarubel.com/wp-content/uploads/2025/09/frc-media-mention-09-08-2025-2025-300x300.jpg)
When a law firm experiences change, silence or ambiguous messaging can create a vacuum in which suspicion and mistrust can develop.
September 2025
![Crisis Communications: The communications essentials for navigating a politically charged climate [Published in BOLD]](https://www.furiarubel.com/wp-content/uploads/2025/09/frc-media-mention-crisis-comm-09-05-2025-300x300.jpg)
In today’s politically volatile environment, law firm leaders and CMOs are facing difficult decisions on whether to respond to major legislative and judicial upheaval. Clarity, consistency, and integrity are key to crafting communication that connects with a firm’s stakeholders.
September 2025
![CMO Series REPRESENTS – Gina Rubel on Leading with Integrity: Strategic Comms for Complex Times [Featured in Podcast Interview]](https://www.furiarubel.com/wp-content/uploads/2025/08/frc-media-mention-08-20-2025-300x300.jpg)
Gina Rubel, CEO & General Counsel of Furia Rubel, spoke with Yasmin Zand, host of Passle’s CMO Series REPRESENTS podcast
August 2025
![Mitigating sexual harassment risks at law firm and legal industry events [Published in BOLD]](https://www.furiarubel.com/wp-content/uploads/2025/07/frc-media-mention-07-03-2025-300x300.jpg)
Law firm events and industry conferences can foster meaningful connections, collaboration, and professional growth. Creating a safer, inclusive space is key to ensuring their success.
July 2025
![What law firms can learn from big brands on DEI — and why reputation is at stake [Published in Reuters]](https://www.furiarubel.com/wp-content/uploads/2025/06/frc-media-mention-06-27-2025-300x300.jpg)
Despite recent political backlash against Diversity, Equity, and Inclusion (DEI) initiatives, companies that maintain their commitment to these kinds of programs are strengthening their reputations.
June 2025
Law firm marketing and public relations professionals Gina Rubel and Jennifer Simpson Carr named among top 100 experts worldwide
May 2025