Communication Essentials for Navigating Politically Charged Issues [Published in O’Dwyer’s PR]

In today’s politically volatile climate, PR professionals are navigating an unprecedented number of high-stakes communications challenges. Beginning with the COVID-19 pandemic and continuing through the geopolitical and regulatory flashpoints of recent years, this decade has tested communicators’ ability to craft clear, consistent messaging that maintains an organization’s integrity. Knowing when to speak up and how is crucial to protecting reputation, but how do you know the right path when so much is at stake?

Furia Rubel CEO and general counsel, Gina Rubel, recently published an article outlining the Three P’s, a simple framework for high-pressure communications:

• Prepare for what could happen.
• Present objective decision-making frameworks, including the Decision Impact Matrix which identifies major stakeholders:
  • Customers/Clients
  • Talent
  • Media
  • Business Units
  • Communities & Partners
• Preserve reputation and culture with integrity.

Rubel also identified additional strategies to support the Three P’s:

• Create a rapid-response team.
• Build a values-aligned message library.
• Audit digital footprints.
• Train continuously.
• Debrief and document.

Communicating with purpose is key to developing messages that land with your audience. Thoughtful strategies that align with your organization’s needs and values can help you strengthen your reputation and build trust in even the most charged environments.

Read Communication Essentials for Navigating Politically Charged Issues