What Every Law Firm Leader Should Know About Media Relations [Published in Prawo.pl]
When attorneys speak publicly about a case, their firm, or a social or political issue, the media listens. Understanding media norms is essential to communicating clearly and protecting the interests of a firm and its stakeholders.
Furia Rubel Executive Vice President Sarah Larson and International Faculty member Łukasz Walewski recently published an article highlighting important considerations for law firm leaders when interfacing with media professionals:
- Understand the rules and calculate your stakes before you speak. Media interviews pose risks to a firm’s reputation, but they are also opportunities to build trust and reinforce values.
- Develop the right media strategy. Positioning your firm in the best possible light and building strong relationships with the media will help you protect the integrity of your firm.
- Prepare for interviews in times of socio-political tension. Legal matters inevitably raise political and social issues; carefully define what values you want to communicate in order to stay on message.
- Develop a media policy for your law firm. Lawyers should only speak to the media if they know the firm’s communication policy and have received media training.
- PR is a strategic obligation, not a luxury. Engaging with the media is crucial to building credibility.
- Respect builds relationships and business empires. Communicate openly with the media and always honor deadlines; this is a long-term investment in the success of your firm.
Read What Every Law Firm Leader Should Know About Media Relations (This article is published in Polish. Readers can use Google Translate using a Google web browser.)