Business Development

Gina Rubel and Jennifer Simpson Carr break down PR Daily’s top five trends for 2026 and translate them into practical implications for the legal industry. They explore how narrative intelligence, GEO, AI monitoring, video, and data governance intersect with crisis preparedness, business development, talent recruitment, and long-term reputation management.

December 2025

To mark episode 200, host Jennifer Simpson Carr is joined by teammates Kim Miller, Mahalet Ropar, and Kyla Thompson to discuss top takeaways from LMA’s 2025 TWxSW Conference. They explore GEO and gated content, breaking down silos, responsible AI adoption, evolving pricing models, and a powerful fireside chat on the rule of law.

November 2025

From the C.O.P.E.S. method to “rules and tools,” Gina Rubel and Jennifer Simpson Carr unpack what really moves the needle: speaking invites, media citations, backlinks, and peer referrals. Plus, a 5-step framework to activate authentic advocates without adding to the billable hour burden.

November 2025

Deb Ruffins, a member of Furia Rubel’s International Faculty, returns to On Record PR to continue the conversation on why law firms must evolve beyond the billable hour. In this episode, she and Jennifer Simpson Carr explore how leaders can break down silos, incentivize collaboration, and implement accountability systems that drive sustainable growth and stronger client relationships.

October 2025

Former Big Law CMO and International Faculty member Deb Ruffins joins Jennifer Simpson Carr to examine the future of the billable hour. They explore why clients are pushing for new models, the risks firms face if they remain locked into traditional metrics, and how attorneys can shift from service providers to trusted business partners.

October 2025

International Faculty member Mark Beese discusses the need for partner-level leadership development in today’s volatile, uncertain, complex, and ambiguous (VUCA) environment. Mark shares his perspective on the lack of formal leadership training in law firms, the real costs of that gap for engagement and retention, and practical ways firms can build leadership capacity to meet the challenges of today.

August 2025

Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework—Belonging Enhanced by Access through Merit—and what it means for law firms navigating today’s diversity, equity, and inclusion (DEI) landscape. They discuss the five BEAM questions, explore how merit-based inclusion can strengthen talent strategies, and share how law firms can evolve their DEI programs in light of recent executive orders and court decisions.

May 2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive.

April 2025

In this episode of On Record PR, Gina Rubel goes on record with William M. Washington III, Global CFO of Baker McKenzie, to discuss navigating the complex finances of an international law firm.

June 2024

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Daniel Clarke, Senior Business Development and Clients & Markets Manager at Kennedys CMK, to discuss navigating the nuances of client service and business development in the global legal market.

June 2024