Our award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges.
Building on last week’s DigiMarCon 2025 recap, Leslie Richards and Isabelle Horan unpack the evolution from traditional Search Engine Optimization (SEO) to Generative Engine Optimization (GEO) and what that means for law firms today.
August 2025
Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.
July 2025
In this replay, Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, joins Gina Rubel to discuss the importance of messaging and narrative in litigation. They explore how public relations, litigation funding, and interdisciplinary collaboration shape outcomes both inside and outside the courtroom.
July 2025
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT.
July 2025
Former presidential speechwriter and author of Say It Well, Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with President Obama to his candid reflections on overcoming a fear of public speaking, Terry shares practical wisdom for leaders, lawyers, and communicators.
June 2025
Sarah Larson joins Jennifer Simpson Carr to discuss how law firm leaders should communicate in the wake of high-profile legal rulings like Ames v. Ohio. They explore the impact of fear-driven headlines, how to avoid reactionary messaging, and why alignment with firm values must drive both internal and external responses.
June 2025
Eric Meyer, founding partner of Pierson Ferdinand, joins Gina Rubel to discuss the Supreme Court’s unanimous decision in Ames v. Ohio Department of Youth Services and its implications for all employers, including law firms. They discuss how the ruling affects Title VII compliance, the future of DEI efforts, and the importance of consistent, merit-based employment practices. Eric offers practical guidance for minimizing legal risk while reinforcing fairness and accountability in hiring, promotion, and internal investigations.
June 2025
Sarah Larson and Elizabeth Ogilvie join Jennifer Simpson Carr to discuss how law firms can navigate the evolving legal and political landscape surrounding Employee Resource Groups (ERGs) and diversity, equity, and inclusion initiatives. They share practical strategies for assessing and adapting ERG policies, emphasizing the importance of transparency, clear documentation, and internal collaboration.
June 2025
Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework—Belonging Enhanced by Access through Merit—and what it means for law firms navigating today’s diversity, equity, and inclusion (DEI) landscape. They discuss the five BEAM questions, explore how merit-based inclusion can strengthen talent strategies, and share how law firms can evolve their DEI programs in light of recent executive orders and court decisions.
May 2025
Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never the right response.
May 2025
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